How can you stay relevant in a fast-changing communications industry?

Openness to technology and the frequent performance-based evaluation of existing systems is highly relevant. However, companies/organisations should not jump on every trend bandwagon and should pay attention to a clear set of selection criteria when procuring or implementing new systems/platforms. All too often, new potential is not realised due to a lack of change management.

I focused on updating myself with the changing circumstances of the communication. The current communication system is very dynamic and needs to be strategic. That's why i focused on updating myself and sharing experience from others.

La dinámica de nuestros días nos lleva a estar constantemente en aprendizaje para estar actualizados. Eso requiere de mucha disciplina y flexibilidad porque no es fácil dejar de hacer las cosas como lo veníamos haciendo. Lo que hace la gran diferencia de un profesional de la comunicación corporativa respecto a otros es su capacidad de innovar, además estamos teniendo multigeneraciones en las organizaciones lo que nos lleva a buscar los canales, medios y formas de llegar a cada una de estas audiencias y eso es un reto maravilloso. Descubrir nuevas maneras de posicionar los mensajes y de contribuir para que la información fluya en la organización es un esfuerzo permanente.

So, what I have done over the years is to adopt the netnograpgic methodologies. This is coined our of ethnography but for internet users. At the fore of our world today, data mining is fast becoming the new gold. The information you can mine from a group of people (especially your primary target audience), the more informed you can be. Go where there are, engage how they do and keep a log of the changing dynamics. Brainstorm ways to fit your approach into these dynamics and you will be better off for it.

Never be afraid to dabble. Take chances by practicing and honing a new skill. Make that short video and dive into social media as a new marketing ploy. Continuing education is key. If you see a webinar that piques your interest, watch it. Above all, stay abreast of the latest communications trends and choose wisely. Not all tools of the trade work for everyone.

No one wants their email inbox clogged up with newsletters, so think strategically about what newsletters or industry insights you want to be aware of. Set aside some time each morning or each week to read industry trends, write down common themes or tools, and set aside some time to learn more about what's changing in the Strategic Communications field.

El problema por el cual atravesamos varios, es creer que somos insuficiente, que siempre necesitamos aprender algo más para ser lo suficientemente bueno, actualizado, etc. Creo que una de las cosas que mejor puedes hacer es potenciar esas habilidad que ya tienes con capacitaciones de personas que te muestren y demuestren que ya sus alumnos han logrado esos resultados y sobre todo que tiene una metodología de estudio flexible a la cual tu te puedes sumar Para toooooooodo lo demás, apoyate, apalancate en formar equipo con otras personas que tengan otros talentos Por ejemplo en mi equipo de trabajo tengo una mujer que extraordinaria contando historias en mood de cine y un hombre con una habilidad maravillosa en dise?o gráfico e ilustración

Además de las herramientas, es imprescindible mantenerse al tanto de los contextos, es decir, entender qué pasa alrededor, no sólo de nuestras marcas o industrias, también del mundo. Decisiones vanguardistas, han requerido siempre pensamiento holistico. Más que nunca las habilidades analíticas son requeridas para mantenerse activo.

Immerse yourself like an ethnographer in the real life, even in platforms or niches that are far from your zone of interest. TV shows, pop jargon, memes, topics covered by influencers are all great ways to stay up to date to what your audience may be exposed to and interested in. Knowing and speaking their language is a great trick to shape messages that resonate with your audience.

First, dedicate time to learn emerging tools and platforms. Study how new mediums like artificial intelligence may enhance our capabilities. Understand which rising channels our audiences prefer. Upskilling in this way equips us with more options to connect.

In my experience, the power of immersive experiences was a turning point for me. Beyond just learning tools and skills, I engage in interactive sessions that simulate real-world scenarios, ensuring practical application. Visual storytelling has become my forte, leveraging infographics and short videos for impactful messages. To gauge impact, I've embraced advanced analytics, delving into sentiment analysis and user engagement metrics. A personalized approach involves tailoring messages based on individual preferences, fostering a deeper connection. It's not merely about staying current; it's about trailblazing with innovative strategies that resonate and leave a lasting impression.

En mi experiencia nunca terminamos de conocer a alguien, a medida que pasa el tiempo y mientras es más lo conocemos, más fuerte es la conexión, más se abre y más puede mostrar aspectos de su personalidad, de lo que quiere, de lo que odia, de lo que detesta, de lo que desea y mucho más... Entonces cuando dise?es un plan de acción Estratégica comercial en tu empresa, asegúrate de conocer profundamente a tus grupos de interés, porque ella es la que te permitirá influir en su poder de compra en el caso de clientes o consumidores, en el de negociación con tus proveedores y en el de inversión para potenciales inversionistas

Balancing the adoption of new tools with a deep understanding of your audience is key. Constant curiosity about your audience and the means to reach them ensures your message remains relevant and impactful. Remember, it’s not just about what tools you use, but how they serve your audience and objectives. Regularly monitoring and measuring your strategy’s effectiveness allows for necessary adjustments, ensuring alignment with your goals. Trends offer creative opportunities but should be employed strategically, not blindly. This approach, blending continuous learning with audience-centric tactics, is essential in crafting communication strategies that create reach and truly resonate with your audience, adding real value to your engagements.

Just as crucial is updating our knowledge and skills in message crafting, analytics, design, and beyond. The fundamentals endure, but their application shifts. Refreshing our expertise ensures our strategies resonate both today and tomorrow. Keeping audience needs and purposes central also helps. Conduct ongoing research to identify who we must reach, how to motivate them to act and what calls them to engage. When we ground communications in their evolving reality, it sustains relevance.

This is crucial. With the selections now available at a quick click, it's easy to feel like a kid in a candy shop. Beware of adopting or deploying technology for the sake of it, instead of staying closely focused on what you want to achieve and which tools will be the simplest, most cost-efficient solution for you and your audiences - in terms of how they fit with your existing set up, KPIs, budget, tech maturity and cybersecurity constraints, as well the job you need it to do.

If a communications team is not diverse and inclusive, it will be nearly impossible to develop diverse outputs and achieve outcomes that benefit a variety of communities. Embracing diversity and inclusion in communications starts internally.

You communications strategies should reflect your current stakeholders, whether geographically, financially, race/ethnicity, etc. if your stakeholders do not include a group ask yourself if there’s potential there, and you could have new clients/patrons/followers/markets etc. A diverse team is an asset as it will make your communications authentic and respectful. Regardless of the format of communication, make it accessible. If it’s text on a screen, make sure it can be read by a screen reader. Audio? Subtitles, and in multiple languages if possible. Inclusion is opportunity.

This is probably a good place to mention the need to avoid any age bias. When it comes to adopting new technologies, the willingness or experience of people has nothing to do with their age. Plenty of twenty-somethings give social media a wide berth, just as plenty of fifty-somethings are early adopters of emerging technology well outside their normal sphere of influence. Again, networking widely will help avoid the stereotypes and being aware of potential bias pitfalls will serve you well in finding the best possible solutions.

El mundo en si mismo es diverso, la exclusión la hacemos nosotros de acuerdo a nuestros constructos sociales y nuestros intereses. Si bien es cierto, que la legislación por lo general en los países promueve la igualdad, lo cierto es que en tu empresa puedes promoverla o no. Puedes promoverla, por ejemplo: * Cuando directamente dices los criterios de evaluación de desempe?o de tus colaboradores * Cuando abres un proceso de licitación a sobre cerrado * Cuando tus productos o servicios van dirigidos a satisfacer una necesidad sin importar si quien lo recibe pertenece a una religión específica o a un partido político o su orientación sexual

I asked a police officer for tips on how to get police to talk to me, at the beginning of a 25 yr journalism career. Two tips I've never forgotten have paid off over and over for more than two decades: Not just with police, but with sources in every field. 1--"Everybody gets one chance with me, if they burn me, they never get another interview with me," he said. 2--And- "If reporters prove over time to be honest, fair, and ethical, I give them occasional early leads like--You may want to check in with me next Thursday." Some of the best advice I ever received! Being ethical never goes out of style.

Finally, uphold ethical practices as technologies advance. As communicators, we influence opinions, choices and culture. The tools may change but our commitment to truth, diversity and the greater good must be constant. Our integrity builds lasting trust. By dedicating ourselves to mastering new media, honing our skills, focusing beyond ourselves, embracing humanity in its full spectrum, and leads, we can maintain relevance in this fast-changing industry. Our impact flows from message mastery combined with purpose and principle.

Totalmente! Una vez la pierdes no la recuperas. Puedes equivocarte por desconocimiento o por ser muy innovador en ambientes conservadores, por ejemplo, pero la ética y la responsabilidad son atributos de la personalidad que garantizan un mejor desempe?o y lealtad, no solo en lo que uno hace y aporta como ser humano y profesional, sino hacia los valores y principios de una empresa o marca para la cual se trabaja, y eso es algo que no tiene precio. Hoy, más que ayer, la ética y la responsabilidad son un activo que lucha contra una corriente de corrupción y mala praxis que asusta, por lo normalizada que está, de allí que su valor es cada vez mayor.

Sometimes, as part of the busy daily dinamic, we might forget the importance and value of transparancy, honesty and the involvement in social and environmental responsibility. However, the consumer demands all of these not only to trust in brands, bit also to stay loyal to us. We shouldn’t try to put makeup on our brand messages to make it sound better, instead we should act better every day so we can share those actions organically with others. This is what makes us trustworthy for our clients.

Es crucial tener una mente abierta para adoptar un enfoque proactivo hacia el aprendizaje continuo, el desarrollo de nuevas habilidades y domina las nuevas tecnologías que están impactando la industria de las comunicaciones.

?Study the competition: Analyse how their communications approaches are evolving over time. Understanding which events they are exhibiting in and sponsoring, what kinds of field marketing tactics are they executing and how their product marketing materials are shaped. This will help you differentiate yourself. ? Be Willing To Be Wrong: We must be open to the idea that ours is not the only point of view. Talk to your customers and your employees and incorporate their perspectives into your strategies. ? Ask Yourself Important Questions: How do we fit in? How does this impact and/or change the work we do? What unique perspective can we provide? How can we add value?

To stay relevant in the fast-changing communications industry, prioritize continuous learning, adapt to emerging technologies, build a strong professional network, and stay informed about industry trends and consumer preferences. Embrace innovation and be flexible in your approach to keep pace with evolving communication methods.

Be a sponge. Expose yourself to as many topics, sources, and perspectives. Never be too curious. And don’t be afraid to say, “I don’t know.”

Security. Security. Security. The endless number of free tech tools and platforms are not actually free. You're sharing data, opening back doors and leaving yourself vulnerable to dependency down the line. Working closely with your IT team is absolutely essential, even if the advice can be a frustrating 'no' to big sparkly tool you think you need!

It is essential to understand that, in an inexact science like communications, the function we perform is supported by the final results in campaigns, projects and strategies applied as each case warrants. But the confidence in our vision, together with all the tools we have, has to come from us and from our leadership, which is achieved with discipline, continually improving and understanding the achievements and defeats in formulas applied in the past.