How can you stay productive when working remotely for Trade Shows?

1 Set clear expectations

Before the trade show starts, communicate with your team and your manager about your availability, responsibilities, and deliverables. Make sure you know what is expected of you, and what you can expect from others. For example, how often will you check in with your team, what platforms will you use to communicate, and what are the deadlines for your tasks. Setting clear expectations will help you avoid confusion, frustration, and missed opportunities.

3 Schedule your time wisely

Working remotely for trade shows can also mean working across different time zones, which can affect your productivity and energy levels. To avoid burnout, fatigue, or stress, you need to plan your time wisely and prioritize your tasks. For example, you can use a calendar or a planner to block out your time for the trade show sessions, meetings, follow-ups, and breaks. You can also use a timer or an app to track your time and remind you to take breaks. Additionally, you can align your schedule with your team and your customers, and respect their working hours and preferences.

4 Engage with your audience

One of the main benefits of trade shows is the opportunity to network and connect with your audience. Working remotely does not mean you have to lose that benefit. You can still engage with your audience by using various tools and strategies. For example, you can use social media, email, or chat to promote your trade show presence, share valuable content, and invite feedback. You can also use video conferencing, webinars, or live demos to showcase your products or services, answer questions, and generate leads. Furthermore, you can use gamification, polls, quizzes, or contests to create fun and interactive experiences for your audience.

5 Follow up promptly

After the trade show ends, you need to follow up with your leads and contacts as soon as possible. This will help you maintain the momentum and interest that you generated during the trade show. You can use a CRM system or a spreadsheet to organize your leads and contacts, and assign them to different categories based on their level of interest, urgency, and potential. You can also use personalized and relevant messages to follow up with them, and offer them incentives, discounts, or free trials to encourage them to take action. Additionally, you can use analytics and feedback tools to measure the results and impact of your trade show activities, and identify areas for improvement.

Working remotely for trade shows can be a rewarding and productive experience, if you follow these tips and adapt to the changing environment. By setting clear expectations, creating a dedicated workspace, scheduling your time wisely, engaging with your audience , and following up promptly, you can achieve your trade show goals and stay productive while working from home.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?