How can you stay organized when working on Content Strategy projects?

Muitos se enganam quando acham que apenas fazer posts aleatoriamente v?o obter resultados. A Estratégia de Conteúdo é crucial para se alcan?ar os objetivos, inclusive um dos elementos de um estratégia bem elaborada é justamente definir o objetivo. Muitos dos meus clientes no início n?o possuem a clareza desse objetivo e o meu papel é ajudá-los nessa jornada e a estratégia ajuda muito com isso. Eu utilizo uma planilha de Excel, questionários ( briefings)

I usually start by establishing clear priorities by identifying key objectives and break them down into manageable tasks. Then develop a comprehensive content calendar, outlining timelines for research, creation, and publication. You can also use various project management tools like Jira, Trello or Asana to streamline collaboration with the team and track progress. Importantly, assign responsibilities to the team, set deadlines, and use these platforms to communicate effectively. Analyse metrics, gather feedback, and adapt your approach accordingly. Flexibility is crucial in the dynamic landscape of content creation, so be prepared to refine your strategy as goals and audience dynamics evolve.

Use project management tools like Trello or Asana, create a content calendar, and establish clear communication channels with your team to stay organized in content strategy projects.

1- knowing the audience well, for whom you are creating the content. 2- what they are currently consuming, what are the challenges they are facing and how you are planning to make a difference. 3- create enough of data, and reference.as content strategy is game of Content creation Content presentation Content dissemination. 4- fix right set of people who are good in the above department. Track the progress will.. By setting right KPI and duration.

Staying organized when working on Content Strategy projects is made possible by setting up an effective and duplicatable SOP (Standard Operating Procedure) for each content strategy project. For each project, the SOP should include things like: ?? goals ?? budget ?? target audience ?? resources ?? audience ?? duration of project ?? KPIs ?? team members + roles ?? timeline + deadline Once you have all this gathered and on paper, you can then share it with the team. Then, 'all' you need is a project manager to keep everyone on track and moving forward! (and I say that lightly because it is a huge lift for the project manager!).

We’re currently using Asana and have gotten quite far with it as an agency. That said, we are now seeing limitations in the software as we grow. Whatever software you choose, I’d strongly recommend ensuring that your team gets very well-versed in all of its capabilities. Review all the tutorials and max out what it can do for you as you consider other options. Take a hard look at comparison pieces while you have a think about what exactly you need the software to do for you and your clients.

Research is extremely attractive & intriguing. So, if one doesn't have a way of organizing the thoughts & research insights - all of it doesn't make sense. A Project Management tool such as Notion, Asana, Clickup or even as simple as Google Sheets - help to keep everything stacked and in order to pull when needed. Think of collating & creating specific spaces for: - business goals, KPIs & metrics - audience & competitor research - brand assets and inspiration sources - proposed content calendar Etc

I would recommend using trello for content implementation trello cards are great to manage the entire content marketing project. I am currently using it for my clients with a 100% remote team.

Eu já utilizei o Trello de forma gratuita e recomendo. Atualmente eu utilizo o Monday pago. Uso para 2 projetos com meus parceiros de negócios e também é uma ótima ferramenta. Recomendo!

Na minha experiência, quem coordena, se for uma grande equipe, precisa de avaliar um sistema ou um app. Quem produz, precisa de criar conteúdo. Se a estratégia conectou com a equipe que está próxima do cliente, inicie o dia conversando sobre as ideias do dia anterior, avalie os novos projetos demandados e adapte um ao outro. Se a equipe for grande, monitore os conteúdos e para os que tiverem um bom índice de audiência, trabalhe e melhore o conteúdo. Se n?o teve uma boa audiência, deixe como está e foque nas novas ideias e nas que est?o dando certo. Me?a sempre, medir é vida.

A content calendar is a cornerstone for staying organized in Content Strategy projects. Content calendars are a great way to visually organize content and ideas, ensuring your strategy is thoughtful and aligns seamlessly with your audience's content needs. By plotting out topics, timelines, and distribution channels, you not only maintain a comprehensive overview of your content plan but also identify gaps and opportunities. This structured approach facilitates collaboration among team members, streamlines workflows, and ensures a consistent and engaging narrative. It's a roadmap that not only keeps your team on track but also allows for agile adjustments, ultimately contributing to the success and cohesion of your content strategy project.

Building a planned content calendar helps a lot to ensure there’s enough inventory available at any given time we have 30 days of content inventory available

- Content Calendars and Scheduling: Develop a comprehensive content calendar: Map out your content production schedule, including topics, publication dates, and channels. Ensure alignment with brand messaging and seasonal trends. - Schedule tasks and deadlines: Break down each project into smaller, manageable tasks and assign deadlines for each step. This helps maintain progress and ensures timely delivery. - Use editorial calendars or content planning tools: Tools like Google Calendar or ContentCal offer specific features for scheduling content publication and managing editorial workflows.

Miro Boards and the good old Excel can also come in handy when creating a content calendar or content plan. Sometimes the flexibility of Miro can be particularly useful as you can use the same board for the content topic clusters and planning as well!

Content calender is a very helpful tool for a lot of content creaters and even organizations operating: - A clean roadmap with milestones to keep the content updated - Beats procastination - The team can easily follow the deadlines, less follow-up process

A good content strategy continues even after the project ends. Once assets are published, a clear plan must be established for auditing and arching an item. How will you track where the assets are being leveraged? How will respective teams be notified when an asset requires updating or archiving? Having a content repository or content management system in place can help ensure that teams are always utilizing the appropriate assets.

The single best thing I did is create a template for my content strategies with directions on what to do for each section. It’s already formatted beautifully. I know exactly where to go for the info I need. I add quick links to resources I need to access for each section. I love it. I’m a systems person and this particular one has saved me hours on each project.

Underrated social media tip: record your progress When you're getting started on any social media platform, it feels like there's not much to record. Do it anyway. When you consistently track your progress: ?? You will see progress, and it will motivate you to keep going ?? You will be able to figure out your strengths and weaknesses ?? You can use that info to help others in the future By consistently trying to crack the code using data, eventually, you will.

Processo é tudo! Ele nos ajuda a n?o deixar nada esquecido e otimiza muito nosso tempo. Ele também serve para otimizarmos aquilo que n?o está bacana. Eu fa?o em uma planilha de Excel que já tenho elaborada com todos os elementos que uma estratégia de conteúdo digital bem elaborada deve ter.

Boost efficiency in your Content Strategy by documenting processes and standards. Utilize tools like content style guides and checklists for consistent quality. Impressively, 73% of organizations with well-documented processes enjoy better overall efficiency. Craft templates, such as content audits or outlines, tailoring them to your project's needs. These documents ensure best practices, offer guidelines, and ease onboarding for new team members. Establishing clear standards not only saves time but also guarantees uniformity, upholding excellence across your content creation, delivery, and management processes.

This is where you fine-tune your message to ensure it resonates with your audience. I use Grammarly, but other tools like Hemingway, or Yoast can significantly elevate the quality of your content. These tools help not just in correcting grammatical errors but also in enhancing readability and SEO, making your content more discoverable and enjoyable. Additionally, never underestimate the power of peer feedback. Getting different perspectives can reveal insights you might have missed. Incorporating data and analytics into your review process is also key. They provide objective measures of your content's performance, allowing you to make informed decisions and continuously optimize your strategy for better results.

Even the most thought-out Content Strategy plans can change before final approval. One of the best lessons I've learned is to regularly check in with your team, clients, etc., during the creation process to review and ensure that the scope remains the same and that all content is still relevant and correct before delivering or posting. With Content Strategy, it's important to leave time to accommodate multiple reviews and possible changes in trends, tech, consumer habits, and the marketplace.

Perfect your Content Strategy by consistently reviewing and refining your content. Guarantee accuracy, relevance, and engagement by using tools like Grammarly or Yoast for quality checks. Remarkably, companies that actively refine their content see a 56% increase in leads. Seek feedback from peers or clients and leverage data for optimization. Regular content refinement ensures your material aligns with audience expectations, enhances engagement, and delivers impactful results. Elevate your content strategy by making refinement a continuous and integral part of your content creation process.

Quillbot is my preferred editor, I also use an Emotional Marketing Value tool which I have shared on YouTube and as a post on LinkedIn that helps me create topics and titles that resonate at various levels with a target audience. Components like spiritual or intellectually. As far a SEO goes, this is usually defined early in the process. I tend to look at referring links and search results in the analytics to see whether my SEO strategy is hitting the mark, depending upon platform I A/B and split test creative to see if something resonates or grabs attention better. I continue to monitor and track over time so the data may be used in future content strategies. I am always looking for parts in the data that leave clues as to what resonated.

Isso é muito bacana. Quando se tem estratégia , conseguimos ajustar a rota. Aplicamos, medimos e melhoramos. No meu caso, sempre oriento meu cliente e deixar rodar por um tempo a estratégia estabelecida e aí vamos analisando as métricas e realizando as otimiza??es. Se for preciso, ajustamos alguns pontos da estratégia. A ideia sempre é aprender com o que está dando certo, mas principalmente com o que n?o está!

Evolve as a Content Strategist by embracing a learning mindset. Reflect on experiences, identify strengths and weaknesses, and actively seek growth opportunities. Remarkably, individuals who prioritize continuous learning earn 45% more. Engage with online communities and courses, expanding your network and knowledge base. Attend events or webinars to stay updated on the latest trends. By consistently learning and improving, you not only enhance your skills but also contribute to the dynamic and ever-evolving landscape of Content Strategy.

I'm just gonna pull out my fave book to keep content strategy fresh and with perspective - Creative Content Kit from Ana Bender. ?? This four step kit of 65 cards will guide you in developing your model, content types, platforms and reach.

To have a effective content strategy, you need to have a good understanding of the industry your client is operating in. Often I see generic content strategies that scratch the surface of the business problem and focus more on promotion. In the B2B world, you need to stay connected with the changes and impacts on the industry and tailor your content to match.

Set Clear Objectives: Establish three primary goals for your content (e.g., thought leadership, awareness).and categorize content into same. Balanced Content Distribution: Avoid overwhelming or underwhelming specific areas (e.g minimum 2 pieces per areas). Early Involvement of Creators: Engage planned creators from the project's inception to streamline content creation and ensure commitment. Alignment with Creator Preferences Decide on content formats aligning with both creator comfort and audience preferences. Strategic Calendar Mapping Develop a comprehensive content calendar for a structured release schedule. KPI Communication Clearly define (KPIs) for the content strategy. and regularly communicate KPIs to creators.

Three things come together to make content strategy a success: 1. ICP: Knowing your target audience inside out. Knowing their problems, their feelings, and their delight points is important. Documenting them and connecting everything you do to these keeps you on track. 2. Tools: Research, documentation, ideation, planning, scheduling, communication - there are more than enough good SaaS products for each of them. You're a criminal if you're wasting your client's money and not using them. 3. Accounting for imperfection: Strategy is a thinking activity. Everything seems perfect on paper. But reality is not perfect. The really successful strategists have buffers and plan Bs in place. Put in extra thought about where will people mess up.