How can you specialize your executive coaching for maximum impact?

I agree with finding the right niche. In the beginning I was willing to coach almost anyone anywhere. Fast road to burnout. I decided to follow my personal passion around empowering women leaders ( as I had been one myself)and moved into the niche of executive coaching exclusively for executive women. Never looked back!

O primeiro ponto sempre é focar em ter uma comunica??o clara e que seja de fácil entendimento do nosso público alvo. Tra?ar a nossa persona e definir onde encontramos esse cliente é de suma importancia para come?ar a caminhar em dire??o a ser um Coach de agenda lotada. Próximo passo é listar as principais dores que nosso cliente tem, para trazer a solu??o pra ele, e até por vezes temos que levar uma solu??o para um problema que nem está t?o claro para nosso coachee. O olhar atento e sem julgamento, a escuta ativa e se posicionar de forma firme porém empática v?o fazer total diferen?a nos resultados que seu coachee terá, e assim poderá gerar mais indica??es para amigos e conhecidos fazerem futuros processos.

Marshall Goldsmith claims himself to be an executive coach for the successful CXOs be more successful with lasting behavioural changes. He didn’t brandish to boil the oceans! That’s the niche in defining your executive coaching practice. This helps staying on course and be more efficient and effective in your practice. I prefer my tagline of a first-dialled executive coach for commercial leaders who help them bring first-hand market insights for the real impact they care!

Anteriormente yo no tenía identificado mi nicho, y ayudaba "a todos", lo cual no es imposible, pero es muy desgastante. Cuando identifiqué mi nicho específico: empresarios que se hicieron a sí mismos, gerentes recién ascendidos y mandos medios, mi comunicación ha sido mucho más impactante. Recomiendo ampliamente que encuentres a qué tipo de personas te quieres dirigir, te dará hasta valor de marca, presencia y posicionamiento.

En mi caso mi especialización está relacionada con mi experiencia. Mas de 22 a?os como directiva conozco las presiones, las responsabilidades y la carga de trabajo de esa posición. Ls gestión del trabajo, dise?ar e implementar procesos es vital para que el trabajo de un directivo no acabe con él. Además de facilitar una evolución personal facilito la parte operativa que es fondo de las preocupaciones y agotamiento laboral.

For coaches it would make sense to do their own SWOT analysis to define the niche and areas of expertise. With my background in business and HR, I chose my specialisation for the commercial leaders to draw upon their own real market insights. Choose an area that will bring consistent value to your base of clients so that you can craft a compelling personal brand as a coach.

Como en todos los negocios la propuesta de valor es una de las claves y su planteamiento requiere de concreción y de diferenciación. A los seres humanos en general nos cuesta concretar por el sentimiento de pérdida que aparece. Cuando ponemos foco entendemos que "perdemos" todo aquello en lo que no enfocamos. Centrar la propuesta de valor ayuda a alinear clientes con el negocio. ?De que valdría que vendiera zapatos si mis clientes quieren corbatas? Mi propuesta tiene el foco en la gestión directiva. Colaboro con directivos que desean provocar un impacto positivo en su entorno utilizando la gestión por procesos como marco para mejorar la calidad del trabajo y el bienestar de las personas.

While coaching models are important in staying course and a structured and consistent practice experience, it’s important as you evolve to stick to the basics of coaching and it’s ethical practise but develop your own signature style in coaching. I personally prefer to enable clients through conversational dialogues with certain NLP techniques so that they feel comfortable and rapport building is fast.

The coachee is central to the coaching as is moment by moment response from the coach. The coachee determines the techniques and frameworks we apply to help them explore their thinking process, in partnership and in safety.

Like any other branding strategies, once you have settled for a certain niche, you must consistently communicate and demonstrate that across channels and websites. While you start out as an executive coach your online and offline presence to consistently communicate the same value propositions is essential. Stay focused in communication and reap the benefits.

Even if you have chosen a niche and after a while you have afterthoughts of spreading the scope or changing its focus, do these with careful consideration and taking feedback received from various stakeholders in consideration. Staying course with a well-defined executive coaching niche might test your conviction through your initial practice days but believing in your expertise and adding value to self will see you through! Go find your niche!

Establishing yourself as a specialist in executive coaching requires a profound grasp of the actual challenges your clients encounter and the solutions you propose. Your confidence in delivering results through a personally validated approach solidifies your expertise. This blend of understanding, confidence, and proven results is paramount in positioning yourself as a trusted and effective specialist in executive coaching.