How can you showcase your UX work in healthcare or finance?

When targeting clients in healthcare or finance, it's crucial to narrow your focus to a specific country or region. This allows you to delve into the intricacies of the local legislation, particularly in the healthcare sector. For instance, in the US, the HIPAA is a key legal framework governing the protection of patient information. By familiarizing yourself with such regulations, you demonstrate a nuanced understanding of the industry's challenges and compliance requirements.

When showcasing UX work in healthcare or finance, understand your audience's specific needs. Emphasize features that address industry challenges—such as patient data security in healthcare or data accuracy in finance. Tailor your presentation with industry-relevant language and visuals to demonstrate your designs' relevance to their unique context.

Engage with healthcare professionals or financial service users through interviews to gain insights into their needs, pain points, and expectations. This firsthand feedback will inform the design decisions.

To showcase UX work in healthcare or finance, transparency is key. Walk your audience through your design process, emphasizing meticulous steps taken to address industry-specific challenges. For instance, if working on a healthcare app, highlight how user research informed patient-centric features, and how iterative testing ensured a user-friendly experience. In finance, showcase how your design process prioritized data security and compliance. Demonstrating your thorough process not only instills confidence but also illustrates the thoughtful consideration given to industry nuances in creating a seamless and effective user experience.

When showcasing UX work in healthcare or finance, spotlighting challenges can be a powerful strategy. Share the specific hurdles faced during the design process and how your team navigated them. For instance, if dealing with healthcare, discuss how you addressed intricate privacy concerns or compliance requirements. In finance, highlight how you tackled complex data visualization issues. By openly addressing challenges, you not only demonstrate transparency but also showcase your problem-solving skills and the depth of consideration given to industry-specific obstacles. It's a way of saying, "Here were our challenges, and here's how we conquered them to deliver an effective solution."

Having a portfolio or an organized body of work where you can demonstrate industry-specific UX knowledge is always a good idea. My work is in b2b payments and although many UX principles and user-centric design philosophies are industry-agnostic, you can go further and highlight the impact of your UX work on a desired outcome for a specific industry. For example, Average Order Value is a key metric for B2B payment systems and it can be increased (a positive business outcome) through UX optimization.

For healthcare, consider creating case studies or presentations that focus on patient-centric design principles. Utilize visuals and user stories that emphasize improved care delivery. In finance, opt for formats that highlight data security and compliance, such as detailed reports or interactive prototypes. Tailor your portfolio or presentation to reflect the seriousness and precision required in these industries. Using appropriate formats ensures your UX work is not only visually engaging but also effectively communicates its relevance to the specific needs of healthcare or finance professionals.

Staying sharp in the UX game, especially in niches like healthcare or finance, is all about keeping your skills fresh and your knowledge up-to-date. Dive into the latest books, blogs, or podcasts specific to these fields. They're gold mines for new ideas and trends. Networking is key too – LinkedIn and Twitter are great for connecting with fellow UXers in healthcare and finance. Share your work, join conversations, and soak up insights from others. And don't forget about feedback. Whether it's self-assessment, peer reviews, or even a mentor's guidance, it's crucial for spotting your strengths and areas to buff up. Keep learning, keep connecting, and keep growing – that's how you stay on top of your UX game in these dynamic fields!