How can you showcase your personal brand and voice in a CMS portfolio?

1 Choose a CMS platform that suits your needs

There are many CMS platforms available, such as WordPress, Squarespace, Wix, or Medium, that allow you to create and manage your online portfolio. Each platform has its own features, benefits, and limitations, so you need to choose one that suits your needs, goals, and budget. For example, WordPress is a popular and flexible option that offers many themes, plugins, and customization options, but it also requires more technical skills and maintenance. Squarespace is a user-friendly and elegant option that offers high-quality design and templates, but it also has less flexibility and control. Wix is a simple and affordable option that offers drag-and-drop functionality and SEO tools, but it also has less professional appeal and performance. Medium is a free and easy option that offers a large and engaged audience and social sharing features, but it also has less branding and monetization options.

2 Create a consistent and memorable brand identity

Your CMS portfolio should have a consistent and memorable brand identity that reflects your personality, values, and niche. Your brand identity includes elements such as your name, logo, tagline, color scheme, fonts, images, and tone of voice. These elements should be aligned with your target audience, your value proposition, and your unique selling point. For example, if you are a travel writer, you might want to use a catchy name, a globe logo, a adventurous tagline, a bright color scheme, a fun font, and a lively tone of voice. If you are a business writer, you might want to use a professional name, a pen logo, a concise tagline, a neutral color scheme, a formal font, and a authoritative tone of voice.

4 Add a compelling and authentic about page

Your CMS portfolio should include a compelling and authentic about page that tells your story, your mission, and your personality. Your about page is an opportunity to connect with your visitors, to show them who you are, what you do, and why you do it. You should use a friendly and conversational tone of voice, and include elements such as your photo, your bio, your values, your skills, your achievements, your interests, or your contact details. You should also include a clear and specific call to action, such as inviting your visitors to hire you, to subscribe to your newsletter, to follow you on social media, or to check out your blog.

6 Promote and share your CMS portfolio widely

Your CMS portfolio is not only a tool to display your work, but also a tool to market yourself and your services. You should promote and share your CMS portfolio widely to increase your visibility, reach, and reputation. You should use various channels and platforms, such as social media, email, blogs, podcasts, or online communities, to share your CMS portfolio with your existing and potential clients, employers, or collaborators. You should also network and engage with other writers, influencers, or experts in your niche, and seek feedback, referrals, or opportunities.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?