If you're applying for a job or a project that requires digital marketing and copywriting skills, you need to demonstrate your expertise and experience in a clear and compelling way. How can you showcase your digital marketing and copywriting experience effectively? Here are some tips to help you stand out from the crowd.
The first step is to know who you're writing for and what they're looking for. Research the company or client you're applying to and their target market. What are their goals, challenges, and pain points? What are their values, tone, and style? How can you align your digital marketing and copywriting experience with their needs and expectations?
One of the best tips I received from a portfolio expert is to ensure your work has relevant examples for your TA. A good practice is to customize your resume or portfolio according to the company you are targeting. Showcase relevant work samples first, followed by the most impactful, most creative, and so on.
The next step is to highlight your achievements and results in your digital marketing and copywriting projects. Don't just list your tasks and responsibilities, but show how you contributed to the success of the campaigns or initiatives. Use numbers, metrics, and testimonials to quantify and qualify your impact. For example, you can say how you increased traffic, conversions, or revenue with your copywriting, or how you improved engagement, reach, or retention with your digital marketing strategies.
The third step is to showcase your portfolio of digital marketing and copywriting samples. Your portfolio should include examples of different types of content and channels that you've created or managed, such as websites, blogs, social media, emails, landing pages, ads, videos, or podcasts. Your portfolio should also reflect your versatility, creativity, and adaptability to different audiences, formats, and platforms. Make sure your portfolio is easy to access, navigate, and view online.
You can also include before-review and after-review copy samples. This gives the TA an idea of your creative bandwidth and helps them understand the final copy better. You can also include competition samples, work you did as a hobby, etc. It showcases sincerity and reflects that you are unafraid to experiment independently.
The fourth step is to share your skills and tools that you use in your digital marketing and copywriting work. You should demonstrate your proficiency and knowledge in the relevant areas, such as SEO, analytics, design, or coding. You should also mention the tools and software that you use or are familiar with, such as WordPress, Mailchimp, Canva, or Google Analytics. You can use
tags to highlight any code snippets or commands that you've written or used.
###### Tell your story
The fifth step is to tell your story and personality in your digital marketing and copywriting work. You should show your passion, enthusiasm, and curiosity for the field and the topics that you write about. You should also share your values, beliefs, and opinions that inform your digital marketing and copywriting approach. You can use anecdotes, examples, or quotes to illustrate your story and make it memorable and relatable.
###### Be professional and authentic
The final step is to be professional and authentic in your digital marketing and copywriting work. You should proofread and edit your work for grammar, spelling, and punctuation errors. You should also avoid plagiarism, exaggeration, or false claims that could damage your credibility and reputation. You should also be honest, respectful, and courteous in your communication and interaction with the company or client that you're applying to. You should also be confident, humble, and open to feedback and learning.
######Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
Your work speaks for itself. Show your past projects and accomplishments in the field of copywriting and digital marketing. If you are starting fresh, at-least get some internship done or create your own assets to showcase to a client.