How can you showcase your computer graphics work on social media?

1 Choose the right platform

When selecting the right platform for your computer graphics work, consider your goals. Instagram is a popular option for visual content such as 2D graphics, illustrations, and animations. You can use hashtags, stories, reels, and IGTV to reach a wide and engaged audience. YouTube is great for video content like 3D graphics, tutorials, and demos. Utilize thumbnails, titles, descriptions, and playlists to optimize your videos for search and discovery. Behance is ideal for creative portfolios featuring 3D graphics, concept art, and design. Projects, collections, and feedback can be used to showcase your work and connect with other artists. Finally, LinkedIn is great for career development and networking with 3D graphics, technical art, and engineering. Posts, articles, and recommendations are helpful in demonstrating your expertise and credibility.

2 Optimize your content

The second step is to optimize your content for each platform. You must consider the format, style, and caption of your content to ensure it meets the platform's requirements and best practices. For example, Instagram requires colorful, catchy, and fun images and videos, while LinkedIn prefers professional, informative, and relevant content. Captions should describe the content, add value, and invite engagement. You can use keywords, hashtags, emojis, questions, and calls to action to make your caption more effective and appealing. Additionally, you need to adjust the size, resolution, aspect ratio, and file type of your content to match the platform's standards.

3 Engage with your audience

The third step is to engage with your audience on each platform. You need to post your content consistently and frequently to maintain visibility, as well as interact with other users to build relationships and reputation. Additionally, you should analyze your performance on the platform to measure your results and improve your strategy. This could involve using the platform's analytics tools, third-party tools, or feedback surveys to track and evaluate metrics such as views, likes, comments, shares, and conversions. Doing these steps will help you stay connected with your audience and optimize your strategy.

4 Showcase your process

The fourth step in computer graphics is to showcase your process. This can help you to both educate and entertain your audience, as well as diversify your content. By demonstrating your skills, sharing your knowledge, and providing a behind-the-scenes look at your work, you can humanize your work, add personality, and spark curiosity. Additionally, by displaying different stages and formats of your work, such as concept art, wireframes, textures, lighting, rendering, and post-production, you can highlight your versatility and increase your value.

5 Create a portfolio

The fifth step is to create a portfolio that showcases your computer graphics work in a comprehensive and professional way. This can help you to display your work in a high-quality and organized way, using categories, tags, filters, and thumbnails to highlight your best work and show your range. Additionally, you can tell the story behind your work, using titles, descriptions, captions, and testimonials to explain your work and convey your vision. Finally, you can promote your brand through your work by using logos, colors, fonts, and styles to establish your identity and differentiate yourself from competitors while attracting your target audience.

6 Link your platforms

The sixth step in creating a cohesive and integrated online presence is to link your platforms together. This can help you increase your reach by cross-promoting your content across different platforms, drive your traffic by directing your audience to your desired platform or action, and grow your network by connecting with your audience on multiple platforms. For example, you can share a teaser of your YouTube video on Instagram, add a link to your portfolio on your Instagram bio, invite your Instagram followers to join your YouTube channel, or ask your LinkedIn connections to follow your Behance profile.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?