How can you showcase your client's brand voice and personality with a digital production portfolio?

1 Choose the right platform

The first step is to choose a platform that suits your client's goals, audience, and budget. There are many options available, from free online tools like Behance, Wix, or WordPress, to custom-built websites or apps. The platform should allow you to display your client's work in a clear, attractive, and user-friendly way, and also support the features and functions that your client needs. For example, if your client wants to showcase their video production skills, you might want a platform that supports HD streaming, subtitles, and analytics.

2 Curate the best work

The next step is to select the work that best represents your client's brand voice and personality. You don't have to include everything your client has ever done, but rather focus on the projects that showcase their strengths, creativity, and values. You should also consider the relevance, quality, and diversity of the work, and make sure it aligns with your client's target audience and industry. For example, if your client is a fashion brand, you might want to include work that features their style, trends, and social impact.

3 Tell a story

The third step is to add context and meaning to your client's work by telling a story. A story can help you connect with the audience, convey your client's message and mission, and highlight their achievements and challenges. You can use different elements to tell a story, such as headlines, captions, testimonials, case studies, or behind-the-scenes footage. For example, if your client is a podcast producer, you might want to share how they came up with the idea, what their process and tools are, and what feedback and results they got.

4 Use consistent branding

The fourth step is to use consistent branding across your client's portfolio. Branding is not just about logos and colors, but also about the tone, voice, and style of your client's work. You should make sure that your portfolio reflects your client's identity and values, and communicates them clearly and consistently to the audience. You can use different techniques to create consistent branding, such as typography, imagery, layout, or sound. For example, if your client is a graphic designer, you might want to use fonts, colors, and shapes that match their aesthetic and mood.

5 Update and optimize

The final step is to update and optimize your client's portfolio regularly. Updating your portfolio means adding new work, removing outdated work, and refreshing the design and content. Optimizing your portfolio means improving the performance, usability, and accessibility of your portfolio. You should also monitor and measure the results of your portfolio, such as traffic, engagement, and conversions, and use them to improve your strategy and goals. For example, if your client is a web developer, you might want to use SEO, analytics, and testing tools to optimize their portfolio.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?