How can you show clients the true value of digital advertising?

One of the best ways to show the benefits and advantages of digital marketing to customers, which shows its true value, is to refer to examples implemented for other customers in similar industries. The main advantage of advertising in the digital world is the ability to measure, so it is easy to show the customer what kind of feedback he will get in return for the cost. Introducing new digital marketing channels can provide more choices to customers and make persuasion easier.

In my experience, clients often prioritize immediate increases in purchases and conversions for their DTC, making it a primary goal upon entering into ad contracts. However, what tends to be overlooked is the subsequent rise in website visits, both from ads and organic sources, that accompanies the boost in sales. Additionally, implementing retargeting strategies tends to lead to an increase in the number of return customers and their AOV. Using all digital advertising methods not only makes more people aware of a brand but also helps more people get to know and recognize it. This is shown by an increase in branded searches, especially when advertisers keep improving their ads and using different types of campaigns and strategies.

The best way to show the same is by doing your homework of that category and how digital has impacted that category/competition in the best possible way. The next step would be to show what all channels impacted the overall sentiment. Third is to consult the client in moving forward with the desired channel after understanding their requirements and design a strategy which would fulfil their overall marketing objective via the digital medium.

Once you've defined the client's goals, ensure that the proper metrics are being closely measured and reported to reflect how you're measuring up against those goals. You can also define goals and how they are measured in a tiered manner. Primary, secondary and tertiary measurements can also add depth to how you can demonstrate value and even ROI and/or ROAS. Once you are both aligned on all the above, you can better manage their expectations and provide consultative solutions on how to select the best solutions to meet those agreed upon goals. Additionally, regular reporting and optimizations are important in digital marketing. And finally, be fully transparent. That's how you build trust with your client.

1. Understand Client Objectives: Know what the client wants to achieve. 2. Define Clear Goals: Set specific, measurable targets. 3. Select Relevant Metrics: Choose key indicators aligned with goals (e.g., CTR, ROAS). 4. Educate Clients: Explain how metrics relate to business success. 5. Set Benchmarks: Establish performance benchmarks. 6. Track and Analyze: Monitor campaign performance in real time. 7. Regular Reporting: Provide transparent updates on progress. 8. Demonstrate ROI: Show financial gains outweigh costs. 9. Optimization Strategies: Continuously improve based on data. 10. Iterative Improvement: Adapt strategies for long-term success.

1. Understand Audience: Identify where the target audience spends time online. 2. Select Channels: Choose platforms (e.g., Facebook, Google Ads) where the audience is most active. 3. Pick Formats: Opt for ad formats (e.g., video, display ads) suited to the chosen channels and audience preferences. 4. Adapt Creatives: Tailor ad creatives for each platform and format to maximize engagement. 5. Monitor Performance: Track performance on each channel and adjust strategies accordingly. 6. Iterate and Improve: Continuously refine channel and format selection based on data and insights.

When planning a digital campaign various channels/platforms are available to use. How then do you decide which are the best channels to use? This is when you look at your target audience and understand where audience sits. When you've figured this out then the next step is to figure out which platform would it best to reach this target audience in the most cost effective way and avoiding spillover and duplicated reach. When you have selected the channel that you know will work best for you, you will need to consider formats that work best on that channel and which formats will communicate your campaign in the best way.

Por experiencia, recomiendo iniciar una campa?a probando todos los canales y formatos, ya que cada cuenta, marca y producto se mueve diferente en digital, además, que aplicando esta estrategia aseguramos más puntos para poder impactar al público. Luego de tener data recién podemos empezar a darle mayor preferencia a las ubicaciones que nos sean más rentables.

Meet the audience where they're at! This is where you want to dig deeper into understanding your client's target audience(s) and how they engage with platforms. Say there are multiple audiences: who are the primary, secondary, etc. What's the client's goal when reaching this audience? Once you've landed on a platform, optimize the creative for the platform's specific formats. This doesn't mean you have to reinvent the wheel every time. Be strategic and utilize content that can be tailored to each platform. When reviewing reporting, use the data to further inform and tailor content in copy and creative.

It's very important to select right channels against a campaign. With years of experience in digital marketing we are able to quickly understand the requirements of clients and align the channels which works best in the interest of campaign, but its never been done without having proper data analysis done, as there is no thumb rule in digital marketing that one solutions offered to same category of client will surely fit to other clients requirements. There are client who would want ROI driven awareness campaign, some would like to run pure ROI driven campaign and it changes the complete selection of channels. Therefore a lot of planning undergoes before we recommend and approve of a channel and suitable creative formats.

Creative at times can be quite subjective especially when getting client feedback. Be able to back it up with data or insights from reporting. Share your knowledge and educate the client on how you landed on the chosen creative. They may not always understand the design-forward thinking that goes into producing creative, but more often understand insights from data and reportings.

To set oneself apart from the other digital companies who are into similar business as yourself, being creative and highlighting your USPs is of key importance.Showcasing your previous work in similar space and topping it with what one can offer to the client makes you stand out as well Most of the clients are looking for clutter breaking ideas which have potential to become viral and hence creative solutioning becomes highly critical. Additionally the solutions backed with relevant data points will always carry more weightage.

Forget the jargon, speak results! Captivate clients with data-driven insights and client testimonials showcasing how your digital advertising expertise drives their specific goals. Don’t beat around the bush and show them exactly how targeted campaigns can bring website traffic, qualified leads, and conversions. Be transparent, highlight long-term value, and ignite their passion with the transformative power you offer. By combining data, creativity, and a client-centric approach, you'll showcase your expertise and turn them into enthusiastic partners on their digital journey. Remember, securing clients starts with knowing their needs and fueling their imagination with the possibilities of digital advertising.

Any ad creative has to be interesting enough to stand out which doing its job of speaking to the end consumer. It is worth engaging with creative experts to ensure that you have the right creative/communications strategy. When you have this nailed, there are several tools available that will help test your creative material and predict how the creatives will perform on various platforms. In any case, when you run digital campaigns it is best to have at least 2 to 3 ad sets and then run the campaign for a week to 10 days to see which creative performs the best and optimise accordingly.

As we all know that attention span of users/consumers on to the respective content and platforms are getting depleted day by day. Therefore it's imperative to have right content and creative placement before a prospective user/consumer so that he/she gets engaged and immediately presses the CTA button. Creative should clearly mentions it's offering and CTA button should prompt a user to take action in addition to doing a story telling in least possible narration. There are more to it i.e. formats we use, size of video, banner background color, theme we choose and CTA button used properly etcs

1. Understand Concerns: Listen to client concerns about digital advertising effectiveness. 2. Educate on Benefits: Highlight advantages such as precise targeting, measurable results, and scalability. 3. Provide Case Studies: Share success stories and case studies relevant to the client's industry or goals. 4. Address Specific Objections: Respond directly to objections regarding cost, ROI, or effectiveness with data and examples. 5. Offer Assurance: Provide assurances about transparency, control, and the ability to adjust strategies based on performance. 6. Continuous Support: Promise ongoing support and optimization to address any future concerns or objections.

Every media plan needs to have rationale and strategy behind how it is planned. When you have data sources to back your rationale and strategy it is very easy to address concerns and objections. The role of the marketing consultant is to educate the client and some times prove with data how things can be done in a smarter/better way.

1. Educate on Potential: Show the power of digital advertising to achieve their goals. 2. Showcase Success: Share impactful case studies and examples. 3. Highlight Trends: Point out innovative strategies and emerging trends. 4. Empower with Knowledge: Provide tools and insights to navigate digital advertising effectively. 5. Encourage Experimentation: Inspire creativity and exploration in campaign strategies. 6. Build Confidence: Demonstrate how digital advertising can drive growth and success.

Some other points to consider': Cost efficiency: one of the largest benefits of digital advertising is that it is much more affordable than other mediums. Targeted campaigns: popular websites and apps tell us who to target based on their profiles and search history. Measurable performance: digital advertising is a lot easier to measure and quantity. Digital analytics tools can help show what's working and what's not, allowing further targeting on the spends. Instant feedback: social media apps help them connect with their friends, family and colleagues all over the world. It can also help you contact your audience via different platforms.

Case studies that show metrics but make sure that you communicate that with all digital campaigns, your mileage may vary in order to set expectations.

Pienso que las 5 opciones anteriores son importantes pero lo que verdaderamente te puede diferenciar del resto, es poder ofrecer un sistema, estrategia y/o funnel que tenga la capacidad de ser escalable para llegar a alcanzar una "rentabilidad" que todo negocio busca. Muchos podemos hacer vender a los negocios pero el secreto es poder ser rentable esto es lo único que puede hacer crecer a una empresa. Curiosamente las agencias y gurús que te ofrecen vender millones ninguno te habla de ser rentable.

1. Audience Targeting: Precisely target the right audience. 2. Ad Creatives: Create engaging ad content. 3. Ad Placement: Strategically place ads for visibility. 4. Ad Frequency: Manage ad exposure effectively. 5. Ad Compliance: Follow platform guidelines. 6. Budget Allocation: Allocate budget wisely. 7. Competitive Analysis: Stay informed about competitors. 8. Seasonality: Consider seasonal trends. 9. Data Privacy: Respect user privacy. 10. Feedback and Communication: Maintain open communication.