Business networking testimonials are powerful tools to showcase your credibility, value, and impact. They can help you attract more referrals, leads, and opportunities. But how can you share them effectively and strategically? In this article, you will learn four ways to leverage your business networking testimonials online and boost your personal brand.
One of the easiest and most popular ways to share your business networking testimonials online is to use social media platforms. You can post them on your profile, stories, or feed, depending on the format and length of the testimonial. You can also tag the person who gave you the testimonial, thank them, and invite them to share it with their network. This will help you increase your visibility, reach, and engagement. Make sure to use relevant hashtags, keywords, and images to optimize your posts for your target audience.
I love this, also creating a visually appealing graphic that is branded to your company with just a snippet of the review is a great way to share. You can add the whole review as text in the post.
Another way to share your business networking testimonials online is to create a dedicated page on your website. This can be a separate section or a part of your portfolio, services, or About page. A testimonial page can help you showcase your expertise, results, and client satisfaction. You can also add links, logos, or videos to make your testimonials more credible and appealing. Make sure to update your testimonial page regularly and include a call to action to invite visitors to contact you or learn more about your offer.
While this is a great idea, using your Google Business Profile is the best practice. Even if someone visits your website, they are still likely to Google your business to find reviews elsewhere. Google reviews are trusted more than reviews posted on your website because of the difficulty of faking them on Google. Also, gathering reviews on Google can still be displayed on your website using plugins and coding. We have a Google Reviews bubble in the corner of many of our client's websites. This brings the best of both techniques together.
This is a simple and effective way to promote your personal brand and generate interest among your email recipients. You can use a short and catchy quote, a star rating, or a link to your testimonial page. You can also rotate your testimonials periodically to showcase different aspects of your value proposition. Make sure to keep your email signature professional and concise, and avoid spamming or overloading your contacts with too many testimonials.
This is a great way to demonstrate your knowledge, skills, and solutions in more depth and detail. You can use testimonials as evidence, examples, or stories to support your main points and arguments. You can also add data, graphs, or screenshots to illustrate your outcomes and impact. Make sure to write in a clear, engaging, and informative tone, and include a call to action to invite readers to comment, share, or contact you.