How can you share business analytics insights with stakeholders?

Each problem statement shall have multiple stakeholders and each stakeholders shall have their perspective. Identify the perspectives that you shall encounter in a presentation and think from their position as to what shall be the points that concern you in this problem statement. This shall help to easily identify the needs of your audience so that you can select the correct tools and visualisations to present your story and analytics for optimal understanding of your conclusions.

Before crafting your report or presentation, know your audience's goals and values. Use tactical empathy to resonate with their perspectives. For executives, highlight strategy; for experts, detail methodology. Adjust content to align with their viewpoints to enhance understanding and trust.

Sharing business analytics insights with stakeholders is crucial for informed decision-making. Here's how to do it effectively: 1. Clear Visualization: Use charts, graphs, and dashboards to make data easily digestible. 2. Contextualize Data: Explain the significance and implications of the insights in simple terms. 3. Regular Updates: Keep stakeholders informed with periodic reports to track progress. 4. Actionable Recommendations: Suggest specific actions based on insights to drive results. 5. Engage in Dialogue: Encourage questions and discussions to ensure alignment. 6. Customized Insights: Tailor insights to each stakeholder's needs and priorities. 6. Data Security: Ensure data privacy and compliance with relevant regulations.

Beyond selecting a delivery mode, consider integrating multimedia elements like short videos or interactive modules, especially when dealing with complex datasets. A mix of static and interactive formats can be more compelling.

Remember, less can often be more. While detailed graphs are informative, sometimes a simplified infographic can resonate better, especially when stakeholders have limited time or may not be data experts.

While the ability to form a captivating story is important, you should also contextualize this to the audience that you are engaging with. More importantly, beyond narrative styles and words, remember to read cues around the room while you are telling your story and be prepared to cut short the story and/or quickly get to the important end especially when presenting to busy executives. Ultimately, the story is just a vehicle towards making your point and if your audiences can make do without it, that works as well. Don’t get fixated on following the story script.

Ability to construct a story on behalf of the personas whom we are solving for and to whom it is being presented makes a huge difference. Let’s say starting form a customer or employee or a user perspective establishes the context. Once the context is established pivoting to the wants of the audience and tailoring the story helps to make a connection. Once you are there and connected unleashing what is the current state and your take on it and where you want to be takes it to the expectation realm. It is super important on how you end your story with a clear narrative on what the future you want to see and what to look forward to.

Stories create emotional connections. Embedding relatable characters or situations into your narrative can make abstract numbers more tangible and relevant to your audience's daily experiences.

Presenting raw numbers without explanation has little value, especially when addressing external stakeholders. To truly engage and inform, explain the significance of these figures by providing context and their implications on decision-making processes. By doing so, you not only educate but also empower stakeholders to make informed decisions.

I would add that the best way to show business analytics results is through a simplify view of indicators using analitycs dashboard (BI Dashboards). With this approach you can no only show the analytics numbers but technology in action in a simple and easy to use way.