How can you set your speaking fees to attract the right clients?

It's a two way street. I talk pro bono to students, startups and small conferences. But if I am coaching, consulting, or motivating at C-level I charge rates proportional to what top executives would be paid. Its about value, if you want advice to reduce your business and cyber risk that is proven - why would you engage someone on the cheap? If a listed company asks you to speak for free or for lunch because the paper work is too difficult it says much more about their priorities than your value.

It's essential to conduct market research to understand industry standards and your target audience's budget. Additionally, consider your expertise, experience, and the unique value you offer, ensuring your pricing reflects the quality and benefits of your services.

When you know your subject and are committed that other people learn from your experiences the price is simple. Know how to convey in order to have the listeners walk away with value. Share something real. Engage don’t monologue.

first off we don't look at it as being a fee, rather we look at it as an investment the customer is making. The investment you're expecting to make is a reflection of the outcomes they expect to receive. The rule is simple, base your fee on the outcomes you create not on the time or effort you give. Example, If I'm asked to motivate a group of major league baseball players they would expect me to charge a high fee. If they see my fee as being low then they will assume there's little value in it for them. Yes, price does set the stage for the outcome the customer expects to receive.

As a speaker agency owner we love to focus on value aswell as niche. Don't just sell yourself as a speaker; sell the transformation you deliver. How will your talk impact the audience's bottom line or improve their skills? Frame your fees around the value you provide.

Según mi experiencia hay que distinguir entidades a los que no les cobrarás porque son de un claro beneficio social y sin ánimo de lucro, de aquellas a las que les cobrarás. El tama?o de las organizaciones y su nivel de ingresos hay que tenerlo en cuenta. Peque?as organizaciones ameritan unos honorarios de un nivel menor. Y habrá organizaciones que por su tama?o y posición de mercado, es justo que reconozcan un nivel de honorarios acordes con la propia experiencia y los que conferencistas de un nivel similar, cobran. El estar en una de las entidades que gestionan speakers, facilita esto.

One of the best ways to know your market is to join local speaker's association. It gives an insight on the market rate, best practices and trends.

Know your market and be really good at it. say you are a speaker for leadership. But if you specialize in a specific market, like. leadership for FMCG C Suites, then you will eventually be the go-to guy for this niche market and your fees will just keep escalating.

Know where the puck is going--that's the proverbial Wayne Gretsky quote. Those who know the trends, who have insight on the times, and industry will always command a place of attention.

When I started speaking, I set my price to attract more clients. Today, I set my price to attract the 'right' type of client. (See my comment on 'Know Your Niche')

"Every five years, I look back and see how much I have grown. At each stage of your career, know that there is a limit to the type of audience that would appreciate your content and quality. But as you grow and progress, level up accordingly."

Know Your Worth: Understand the value of your expertise, experience, and unique perspective as a speaker. Consider factors such as your niche, audience demand, and the impact of your message when determining your rates.

Never underestimate your reputation! It will always be the most important thing. When clients benefit from your experience they will advocate for you and your worth is invaluable as they are becoming powerful communicators.

It is important not only to know your worth but also to let go of any comparison energy that you might be experiencing. You are more than your training and education. You have a one-of-a-kind perspective of the world that others need to hear. You will help others jump over obstacles that you had to suffer through and that will allow them to save time. That is what people are "paying" for.

As a seasoned speaker, I've learned experience isn't just about years, but the impact you create. Your fee reflects the value you bring. Showcase your expertise - education, awards, client raves, and results. Use your website, social media, and even referrals to build trust and show the transformation you deliver. The right clients value your experience because it translates to real results for them

I deliver talks based on my personal experience with mental illness. Many of my challenges started in my youth, so my aim has always been to find ways to support the next generation. That's why I offer sponsorship of a school with every corporate booking. This means I'll deliver a free talk on behalf of the business at a local school of their choice, paying it forward.

As a Body Confidence Coach and Motivational Speaker, my focus is primarily in empowering women in leadership, as my own journey with body image insecurities peaked during my leadership roles. However, studies show that 53% of girls under age 13 are dissatisfied with their bodies and this number increases to 70% by the age of 17. I recently extended my mission to empowering young girls (elementary/pre-teens) to be body confident in pursuing their full potential. I’ve adopted a unique approach where for every corporate client I engage with, I am able to “reinvest” my time and resources to empower the young future leaders at no cost. This approach allows me to achieve the dual goal of rebuilding body confidence in women and young girls.

Ultimately, you should know the real reasons why you are in this business. While many speakers will say, 'I came here to help others,' I would challenge them and ask, 'Why don't you join the Red Cross or UNICEF if you genuinely just want to help people? Sometimes it's about the money, and other times it's about the adrenaline rush. For me, I want to be blatantly honest with you. I came into this industry to entertain myself.

Know what problem you are trying to solve for your audience. I call it the framing question. When you start with the framing question people know where you are coming from and what they can expect. This allows them to position where they are relative to the question, and then can move towards the solution you are providing. People pay for the value you add to their lives.

Highlight Your Value Proposition: Clearly communicate the benefits of hiring you as a speaker. Showcase your expertise, track record, and the value you bring to your clients to justify your speaking fees.

As they say about the Consultants that our words as important as someone is willing to pay for it. Well, in the initial stages, our business primarily stems from direct contacts who recognize our expertise. Progressing from there, word of mouth becomes paramount—emanating from recommendations by friends, business associates, and contented clients. As our presence solidifies in the market, we cultivate an allure that attracts inquiries from diverse potential clients.

I don't believe you set fees to attract clients. You attract clients then give your fee. Your fee should be in line with your ability, niche,.content and how well you are known / in demand.

??Setting your speaking fees is like hosting a hit party for your ideal clients! First, know your niche. Are you the life coach disco queen or the corporate strategist DJ? ???? Understanding your audience tunes your pricing to the right beat. Next, scout the market like you’re picking the venue. What’s hot? What are others charging? ???♂??? Your experience is your playlist - the more hits you have, the higher your fee can be. ???? Aim for your goals like choosing the night’s theme; it guides your pricing strategy towards success. ??And don't forget, flexibility and added value (like an encore or a meet-and-greet) can turn first-time clients into lifelong fans! ???? #SetTheStage #PriceItRight #MotivationalSpeakerMagic

Two Rules: 1) It's okay to look at what others are charging but I would caution against copying them. You are your arbiter of value; you must feel comfortable with your fee. 2) If you're not getting speaking opportunities/ business, one of two things is wrong; either your price is too high or your perceived value is too low.

Being in this industry for almost 30 years, here's what to consider: Do not consider everything. You have probably gone through many seminars, boot camps, and heard from many speakers. They tell you, 'You got to do this and do that.' But the truth is, I know many successful speakers who just take a handful of unique skills and run with it, without the need for books, newsletters, or social media to be successful.