To illustrate how to set SMART goals for performance management, let's look at some examples of good and bad goals, and how to improve them. A bad goal such as "Increase sales" is too vague, not measurable, and doesn't have a timeframe. On the other hand, a SMART goal like "Increase sales by 10% in the next quarter by launching a new marketing campaign and offering discounts to loyal customers" is specific, measurable, achievable, relevant, and time-bound. Similarly, a bad goal like "Improve customer service" is too broad, not quantifiable, and doesn't have a deadline. However, a SMART goal like "Improve customer satisfaction by 15% in the next six months by implementing a new feedback system and providing training to customer service staff" is specific, measurable, achievable, relevant, and time-bound. Lastly, a bad goal like "Be more productive" is too general, not measurable, and doesn't have a target. A SMART goal like "Complete 20% more tasks per week by the end of the year by using a time management app and delegating non-essential work" is specific, measurable, achievable, relevant, and time-bound.