How can you set the perfect price point for your creative product?
Pricing is one of the most important decisions you have to make as a creative professional. You want to charge enough to cover your costs, earn a profit, and reflect your value, but not so much that you scare away potential customers or undercut your competitors. How can you find the perfect balance between too high and too low? Here are some tips to help you set the right price point for your creative product.