How can you select the right speakers for a successful corporate event?

1 Define your event objectives

Before you start looking for speakers, you need to have a clear idea of what you want to achieve with your event. What is the purpose, message, and outcome of your event? Who is your target audience and what are their needs, interests, and challenges? How do you want your attendees to feel and act after the event? By defining your event objectives, you can narrow down your speaker options and focus on those who can help you reach your goals.

3 Evaluate and compare speakers

After you have a list of potential speakers, you need to evaluate and compare them based on several factors such as relevance, engagement, value, and feedback. To determine relevance, consider how well the speaker's content fits your event's theme, objectives, and audience. Engagement should be assessed by how well the speaker captures and maintains the attention of the audience. Value should be examined in terms of the speaker's fee and what knowledge, insights, or solutions they offer. Feedback should be gathered from previous clients or attendees to determine the strengths and weaknesses of the speaker. By evaluating and comparing speakers, you can narrow down your choices and rank them according to your preferences.

5 Communicate and collaborate with speakers

After you have confirmed your speakers, you need to communicate and collaborate with them to ensure a smooth and successful event. You should keep in touch with them regularly and update them on any changes or developments regarding your event. You should also provide them with relevant information and materials, such as your event's objectives, theme, audience, schedule, format, and expectations. You should also ask them for their presentation outline, slides, or handouts and review them for quality and consistency. You should also solicit their feedback and suggestions and address any issues or concerns they may have.

6 Support and appreciate speakers

Finally, you need to support and appreciate your speakers before, during, and after your event. You should welcome them warmly and provide them with a comfortable and well-equipped venue, a clear and reliable sound system, and any technical or logistical assistance they may need. You should also introduce them properly and thank them publicly for their contribution. You should also collect and share feedback from your attendees and evaluate the performance and impact of your speakers. You should also send them a thank-you note and a token of appreciation and maintain a good relationship with them for future opportunities.