How can you resolve conflicts with influencers during content creation?

2 Communicate clearly and respectfully

The second step to resolving any conflict is to communicate clearly and respectfully. Avoid vague or ambiguous instructions, expectations, or feedback. Use specific and constructive language and examples. Be polite and courteous, and avoid blaming, criticizing, or insulting the influencer. Use positive and affirming words and tone. Listen actively and attentively, and ask open-ended questions to clarify any misunderstandings or confusion. Respond promptly and professionally to their messages and calls.

3 Negotiate and compromise

The third step to resolving any conflict is to negotiate and compromise. Remember that influencer marketing is a collaboration, not a competition. You and the influencer have a common goal: to create engaging and valuable content for your audience. Therefore, you need to find a mutually beneficial solution that meets both of your needs and interests. Be flexible and open-minded, and be willing to make concessions and adjustments. Avoid imposing your will or ultimatums on the influencer. Seek for win-win outcomes that satisfy both parties.

4 Document and follow up

The fourth step to resolving any conflict is to document and follow up. Once you have reached an agreement with the influencer, make sure to put it in writing and confirm it with both parties. This will help you avoid any future disputes or misunderstandings. Keep track of the progress and performance of the content creation process, and provide timely and relevant feedback and support to the influencer. Appreciate and acknowledge their efforts and achievements, and celebrate the success of the campaign.

5 Learn and improve

The fifth step to resolving any conflict is to learn and improve. After the content creation process is completed, evaluate the results and the experience. Identify what went well and what can be improved. Solicit and provide honest and constructive feedback to the influencer, and thank them for their collaboration. Apply the lessons learned and the best practices to your future influencer marketing campaigns. Continuously improve your communication, negotiation, and relationship skills with influencers.

6 Prevent and avoid

The sixth and final step to resolving any conflict is to prevent and avoid it in the first place. The best way to do that is to plan ahead and choose the right influencers for your campaign. Do your research and due diligence, and select influencers who align with your brand, values, and goals. Establish clear and realistic objectives, guidelines, and expectations, and communicate them effectively and transparently to the influencer. Build a strong and long-term relationship with the influencer, and treat them as a partner, not a vendor.