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How can you resolve conflicts in advertising across different time zones?

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Working in advertising can be challenging enough, but when you have to collaborate with clients or colleagues across different time zones, it can get even more complicated. How can you avoid misunderstandings, delays, and frustrations when you have to deal with different schedules, cultures, and expectations? Here are some tips to help you resolve conflicts in advertising across different time zones.

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Raúl Madrigal

Marketing | Ventas | Operaciones Comerciales I Real Estate l Emprendedor

1 Communicate clearly and regularly

One of the most important factors in avoiding and resolving conflicts is communication. Make sure you establish clear and regular communication channels with your clients and colleagues, using tools like email, phone, video calls, or chat apps. Set up a communication plan that specifies the frequency, format, and purpose of your interactions, and stick to it. Use a shared calendar to schedule meetings and deadlines, and confirm them in advance. Avoid using jargon, slang, or idioms that might confuse or offend someone from a different culture or background. Be respectful, polite, and professional in your tone and language.

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Raúl Madrigal

Marketing | Ventas | Operaciones Comerciales I Real Estate l Emprendedor
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Habiendo tenido el honor de liderar una estructura a nivel nacional, afrontar los retos en la publicidad en diversas zonas horarias implica una fuerte coordinación estratégica. Utilizar herramientas colaborativas, planificar los horarios de publicación y adaptar el contenido culturalmente (“tropicalizar”). La comunicación efectiva y la flexibilidad son fundamentales para superar obstáculos y asegurar el éxito de las campa?as publicitarias a escala global.

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2 Manage expectations and priorities

Another key factor in preventing and resolving conflicts is managing expectations and priorities. Make sure you understand the goals, objectives, and requirements of your clients and colleagues, and communicate your own clearly. Align your expectations and priorities with theirs, and negotiate any differences or trade-offs. Use a project management tool or a document to track your progress, deliverables, and feedback. Be realistic and transparent about what you can and cannot do, and don't overpromise or underdeliver. If you encounter any problems or changes, inform your clients and colleagues as soon as possible, and propose solutions or alternatives.

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3 Be flexible and adaptable

A third factor in reducing and resolving conflicts is being flexible and adaptable. Recognize that working across different time zones can pose some challenges, such as availability, responsiveness, and productivity. Be willing to adjust your schedule, workflow, and methods to accommodate your clients and colleagues, and ask them to do the same for you. Find a balance between your own preferences and theirs, and compromise when necessary. Be open to learning from and adapting to different cultures, perspectives, and approaches. Be respectful of the differences and similarities between you and your clients and colleagues, and appreciate the diversity and creativity they bring.

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Max Karpushko, CCP

Pineapple on pizza eating Marketing Detective & Strategist
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Think agile and lean. Test new frameworks and working models, drop the ones that help and keep the ones that don't. Cycle till you have an efficient set-up you like. Using a knowledge hub like Notion so that everyone can access everything they need without needing to ask for it to be emailed is also really useful. A lot of my network is scattered across many timezones and it's never been an issue.

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4 Seek feedback and input

A fourth factor in minimizing and resolving conflicts is seeking feedback and input. Make sure you solicit and provide feedback and input from and to your clients and colleagues, using tools like surveys, polls, or reviews. Use feedback and input to improve your work, performance, and relationships, and to address any issues or concerns. Be constructive, specific, and timely in your feedback and input, and avoid being defensive, vague, or rude. Be receptive, attentive, and respectful of the feedback and input you receive, and acknowledge and appreciate it. Use feedback and input to build trust, rapport, and collaboration.

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5 Resolve conflicts constructively

A fifth factor in resolving conflicts is resolving them constructively. Make sure you identify and address any conflicts that arise as soon as possible, before they escalate or affect your work or relationships. Use a structured process to resolve conflicts, such as defining the problem, listening to each other, exploring options, agreeing on a solution, and following up. Use tools like mediation, arbitration, or negotiation to facilitate the resolution process, if needed. Use a positive, cooperative, and solution-oriented attitude, and avoid blaming, criticizing, or attacking. Use conflict as an opportunity to learn, grow, and improve.

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6 Celebrate successes and achievements

A sixth factor in resolving conflicts is celebrating successes and achievements. Make sure you recognize and celebrate the successes and achievements of your clients and colleagues, as well as your own, using tools like rewards, recognition, or appreciation. Use successes and achievements to reinforce your work, performance, and relationships, and to motivate and inspire yourself and others. Be generous, sincere, and enthusiastic in your praise and appreciation, and avoid being stingy, insincere, or indifferent. Be proud, happy, and grateful for the successes and achievements you share with your clients and colleagues, and celebrate them together.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Evgeny Popov
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Resolving conflicts in advertising across different time zones and staying motivated when campaigns falter requires a strategic approach. For time zone challenges, implement a robust communication plan that respects each team member's working hours, utilizing collaborative tools for seamless coordination. Schedule regular, well-timed meetings to ensure everyone is aligned and informed. When campaigns don't go as planned, focus on learning from setbacks. Analyze the campaign’s weaknesses and gather insights to refine your approach. Maintain a positive outlook, celebrating small achievements and progress. Embrace flexibility and creativity to adapt strategies, and lean on your team for support and diverse perspectives.

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Sarah Sal

Freelance Facebook & Linkedin Ads Specialist at Hootsuite | conference/webinar/podcast speaker| 10+ years of experience helping businesses squeeze more revenues by using paid social media advertising and better copy
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Crystal meth will help stay awake across the different time zones. The watermelon flavoured one is good for creativity when ever you need new ideas...,

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How can you resolve conflicts in advertising across different time zones?

1

2

3

4

5

6

7

1 Communicate clearly and regularly

2 Manage expectations and priorities

3 Be flexible and adaptable

4 Seek feedback and input

5 Resolve conflicts constructively

6 Celebrate successes and achievements

7 Here’s what else to consider

Advertising

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How can you resolve conflicts in advertising across different time zones?

1

2

3

4

5

6

7

1 Communicate clearly and regularly

2 Manage expectations and priorities

3 Be flexible and adaptable

4 Seek feedback and input

5 Resolve conflicts constructively

6 Celebrate successes and achievements

7 Here’s what else to consider

Advertising

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