How can you repurpose a Thought Leadership video into new formats?

Transcribe the video. Paste it into ChatGPT. Describe the visuals, audience and purpose of the video. Place your content format order (1000-word blog, slide deck, "surprise me," etc.) along with its audience and purpose. Watch the magic happen. Edit. Done. ;)

Repurposing video content into a blog post offers several benefits. It allows for expanded detail, inclusion of examples, and optimization for search engines. Transcribing verbatim or summarizing the main ideas are common approaches. Enhancements like screenshots, quotes, or embedded videos can boost engagement. Targeting readers who prefer written content can widen your audience and increase website traffic. I hope this helps!

If your video is posted on YouTube then you can get the transcription from there. The point of repurposing is to use content you have with as little effort as possible, so get the transcribed notes through an automated means, beef it up with additional content and you are good to go!

Repurposing a Thought Leadership video can include extracting key insights or quotes for social media posts, creating blog articles summarizing main points, or converting it into a podcast episode. Additionally, you can design infographics highlighting key statistics or ideas, or transcribe the video into an eBook or whitepaper for further distribution across different platforms.

Repurposing a Thought Leadership video into new formats offers a valuable opportunity to maximize its impact and reach. One effective strategy is to transcribe the video content into written format, creating blog posts or articles. This not only caters to different audience preferences but also improves search engine optimization by providing searchable text. Additionally, extracting key quotes or insights from the video and creating visually appealing quote graphics or social media posts can help capture audience attention and drive engagement across various platforms.

There's a reason people love podcasts! They're easy to incorporate into your life with low commitment. Working out, commuting, it's simple to listen to them in your everyday routine. It's definitely worth converting your video thought leadership content into a podcast format to make it more accessible and appealing. Extract the audio track from your video for ease.

Anyone that knows me, knows I love podcasts. Both professionally and personally, they are a fantastic way to allow a listener to be a fly on the wall in an insightful discussion. Not only are they used when people are working out or commuting, but many people will do their work alongside a podcast. I went to a conference once in which the speaker claimed you can get 300 pieces of social media from a single podcast. So, as well as repurposing video content in the form of podcasts, test changing those podcasts into quote images, snippets, throwbacks and more to get even MORE content for your channels.

Repurposing your video content into a podcast offers a fresh avenue to connect with a distinct audience segment. Podcasts cater to those who prefer audio consumption during various activities like commuting or exercising. Converting your video involves extracting its audio or recording a new version. Enhancements like intros, outros, music, or interviews can enrich its appeal. Podcasting fosters audience loyalty, bolsters authority, and amplifies brand recognition.

Make sure you consider the audience when creating the infographic, what captures attention on LinkedIn will not be the same as Instagram or TikTok, using it within the blog (above) and then repurposing as stand alone content is ideal.

Again repurposing your video content into a podcast offers a strategic advantage, tapping into a diverse audience segment who prefer audio consumption while on the go or multitasking. By extracting the audio or recording anew, you can enhance engagement with additions like intros, music, or interviews. This approach fosters loyalty, bolsters authority, and amplifies brand recognition effectively. I hope this helps!

Do it in one session. Going back to old videos and then repurposing them into blog, images, infographics, posts is unlikely. When you do one, do them all. The point of repurposing is to maximise use of content in the least amount of time possible. It is much better to write all the above while you are into it, than to take the time to get back into the topic again later.