How can you repurpose and syndicate content to boost your social media exposure and SEO?

2 What is syndicating content?

Syndicating content means distributing your content to other websites or platforms that have a larger or more relevant audience than yours. For example, you can syndicate your blog posts to Medium, LinkedIn, or other niche sites that accept guest posts. The idea is to leverage the authority, traffic, and reach of these sites to drive more exposure and backlinks to your original content.

3 Why repurpose and syndicate content?

Repurposing and syndicating content can help you reach more people, reinforce your message, save time and resources, and improve your SEO. You can attract audiences who may not have seen your original content or who prefer a different format or channel. Moreover, you can strengthen your key points and value proposition by presenting them in multiple ways and contexts. Additionally, you can create more content with less effort by reusing and recycling your existing content. Finally, you can boost your ranking and authority by generating more relevant and diverse content, as well as more backlinks and social signals.

4 How to repurpose content effectively?

In order to repurpose content effectively, it is important to follow some best practices. Firstly, select content that is evergreen, high-performing, or relevant to your current goals or audience needs. Secondly, choose formats that suit your content type, message, and audience preferences. For instance, data-driven content can be repurposed as an infographic or a chart, while educational content can be repurposed as a video or a podcast. Thirdly, pick platforms that have a large or engaged audience that matches your target market. LinkedIn and SlideShare are great for B2B content, while Instagram and Pinterest are ideal for B2C content. Finally, don't just copy and paste your original content; add new insights, examples, visuals, or calls to action to make your repurposed content more appealing and useful.

5 How to syndicate content effectively?

Syndicating content effectively requires following some best practices. When choosing sites to syndicate, pick those with a high domain authority, relevant niche, and quality audience. Avoid sites that are spammy, low-quality, or competitive with your site. Additionally, choose content that is original, valuable, and relevant to the site's audience and theme. Be sure to read and follow the site's rules and requirements for syndicating content. This could include including a bio, link, or disclosure statement. You can also monitor and measure your results by tracking the performance of your syndicated content. Tools like Google Analytics, Google Search Console, and social media analytics can help measure traffic, engagement, and conversions generated by your syndicated content.

6 How to avoid duplicate content issues?

One of the risks of repurposing and syndicating content is creating duplicate content issues. This can confuse search engines and impact your ranking and credibility. To avoid this, you should use canonical tags to tell search engines which URL is the original version of a piece of content. Additionally, noindex tags can prevent syndicated content from competing with the original in search results. Lastly, you should use different titles and descriptions for your original and syndicated content so that search engines and users are not confused.