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How can you regain customer interest in your product?

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How can you regain customer interest in your product? If you are a technical sales professional, you know how challenging it can be to keep your prospects engaged and motivated throughout the sales cycle. Sometimes, despite your best efforts, you may notice that your leads are losing interest, becoming unresponsive, or even considering your competitors. How can you turn the situation around and rekindle their enthusiasm for your product? Here are some tips to help you revive your customer interest and move them closer to a purchase decision.

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1 Identify the root cause

The first step to regain customer interest is to understand why they lost it in the first place. There could be many reasons, such as a change in their priorities, budget, or decision-makers, a lack of clarity or value in your product, a poor sales experience, or a more attractive offer from a competitor. To find out the root cause, you need to communicate with your prospects and ask them open-ended questions that reveal their pain points, goals, and expectations. You also need to listen actively and empathize with their situation, without being pushy or defensive.

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Jake Marchand, MBA
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Regaining customer interest begins with understanding why it was lost. Reasons can vary: shifting priorities, budget constraints, unclear value, unsatisfactory sales experiences, or competitive offers. To pinpoint the cause, engage prospects in open-ended conversations. Uncover pain points, objectives, and expectations. Listen attentively, showing empathy, while avoiding pushiness or defensiveness. This empathetic approach is key.

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Rashid shaban

Regional Retention Manager @ d.light | Loan Portfolio Management, Credit Portfolio Management, Communication
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One thing i have noticed is that clients have reasons for churning and most of them have been mentioned above .Winning customer back can be a hard and easy task at the same time. One needs to starting giving customer offers to make the client able to subscribe back. One need to offer solutuons to the client .Offering solutions in all diamensions . Changing the customer experience and attitude.

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2 Realign your value proposition

Once you have identified the root cause of your customer's disinterest, you need to realign your value proposition to address it. Your value proposition is the statement that explains how your product solves your customer's problem, what benefits it offers, and why it is better than the alternatives. To realign your value proposition, you need to focus on the specific outcomes and results that your customer cares about, and show them how your product can help them achieve them. You also need to differentiate your product from your competitors by highlighting your unique features, advantages, and benefits.

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Rashid shaban

Regional Retention Manager @ d.light | Loan Portfolio Management, Credit Portfolio Management, Communication
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Yes.its important since this is what is going to solve the customer churning problems. Giving long term solutions is important.Since the customer is going to be albe to stick around based on the solutions you will offer and they must be able to fix this challenge.

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3 Provide social proof

Another way to regain customer interest is to provide social proof that validates your product's credibility, quality, and effectiveness. Social proof is the evidence that shows how other customers have used and benefited from your product, such as testimonials, reviews, ratings, case studies, or referrals. By providing social proof, you can build trust and confidence in your product, and overcome any objections or doubts that your customer may have. You can also use social proof to create a sense of urgency and scarcity, by showing how popular, in-demand, or limited your product is.

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Rashid shaban

Regional Retention Manager @ d.light | Loan Portfolio Management, Credit Portfolio Management, Communication
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Valid social proof is vital.Since most of people try to purchase a product based on review and It works .Social review and Other review channels is important .

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4 Offer incentives

Sometimes, you may need to offer incentives to regain customer interest and motivate them to take action. Incentives are the rewards or discounts that you give to your customer for making a purchase decision, such as free trials, demos, consultations, bonuses, or discounts. Incentives can help you attract and retain your customer's attention, and increase their perceived value and satisfaction with your product. However, you need to be careful not to overuse or abuse incentives, as they may undermine your product's value or quality, or create a dependency on them.

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Rashid shaban

Regional Retention Manager @ d.light | Loan Portfolio Management, Credit Portfolio Management, Communication
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Incentives are also important.Its tested and Proven that customers who were incentivised were able to stick longer rather than the ones who dint . Most of them felt appreciated and part of the organization.

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5 Follow up consistently

The final step to regain customer interest is to follow up consistently and effectively with your customer until they make a purchase decision. Follow up is the process of communicating with your customer after each sales interaction, such as a call, email, meeting, or presentation, to maintain the relationship, provide additional information, answer questions, address concerns, and move them to the next stage of the sales cycle. To follow up consistently and effectively, you need to plan and schedule your follow up activities, use multiple channels and formats, personalize your messages, and add value with each contact.

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Kate Caffrey

LA Luxury Estate Agent | Serving Buyers, Sellers & Investors
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Make sure in your follow-up that you are offering something that is of value to them, even if it's not the software experience itself. For example, data exposing something that would be helpful for their biz. Follow up consistently but respectfully. There is a fine line between turning someone off by reaching out too much and respecting boundaries, especially when they are already disengaged.

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Rashid shaban

Regional Retention Manager @ d.light | Loan Portfolio Management, Credit Portfolio Management, Communication
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Following up is key.Some time clients forget because of busy schedule. Making follow up makes one understand the challenges the customers goes through and give solutions. Its vital thing to do.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you regain customer interest in your product?

1

2

3

4

5

6

1 Identify the root cause

2 Realign your value proposition

3 Provide social proof

4 Offer incentives

5 Follow up consistently

6 Here’s what else to consider

Technical Sales

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How can you regain customer interest in your product?

1

2

3

4

5

6

1 Identify the root cause

2 Realign your value proposition

3 Provide social proof

4 Offer incentives

5 Follow up consistently

6 Here’s what else to consider

Technical Sales

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