How can you refresh your sales development training content to stay ahead of the competition?

1 Audit your current content

Auditing your existing sales development training content is the first step to refreshing it. You can use various criteria to evaluate your content, such as whether it's aligned with your goals and strategy, relevant to your target market and buyer personas, accurate and up-to-date, clear and consistent in its message and tone, engaging and interactive in its format and delivery, and effective and measurable in its outcomes and feedback. This audit can help you spot any gaps, redundancies, or errors that need to be addressed, allowing you to prioritize the areas that need the most attention.

3 Customize your content

The third step to refreshing your sales development training content is to customize it to be more personalized and tailored to your audience. You can segment your team based on their roles, levels, strengths, weaknesses, and learning preferences. Then, create different versions of content that suit the needs and goals of each segment. Examples, case studies, stories, and testimonials should be relevant and relatable to your audience. Interactive elements such as quizzes, polls, surveys, games, and simulations can engage and challenge them. Additionally, provide feedback, coaching, and support that help them apply and improve their skills. In doing so, you can increase the retention, motivation, and performance of your sales development team and help them reach their potential.

4 Optimize your delivery

To make your sales development training content more accessible and convenient for your audience, you should consider optimizing your delivery. This could include choosing the right format and platform for your content, such as videos, podcasts, e-books, blogs, or learning management systems. Additionally, ensure that your content is mobile-friendly and compatible with different devices and browsers. You should also create a schedule and plan for your content delivery, such as frequency, duration, and sequence. Furthermore, use various channels and methods to distribute and promote your content, such as email, social media, or notifications. Finally, track and analyze the data and metrics of your content delivery to ensure that it reaches your audience at the right time, place, and pace.

5 Review and revise your content

The final step to refreshing your sales development training content is to review and revise it in order to make it more accurate and effective. To do this, you should collect and evaluate feedback and results such as surveys, tests, scores, and performance indicators. Analyze the strengths and weaknesses of the content by considering what worked well, what didn't, and why. Make the necessary changes and improvements to the content, like adding, deleting, or modifying information, data, or design. Test and validate the updated content to ensure that it meets the quality and standards. Lastly, communicate and share the revised content with your audience and stakeholders so that they are aware of it. By reviewing and revising your content regularly, you can guarantee that your sales development training content is always up to date, relevant, and effective.