How can you reduce your rental property vacancy rates with better descriptions?

Knowing ones target audience will separate and tailor how we approach prospect By understand ones prospect, it will be easier to understand their needs and meet their pain point

People shopping for rental properties are looking for more than just a roof over their heads. They’re aspiring for a certain lifestyle. Make sure your photos and description highlight the important features of your rental unit, including its location.

Know where your property stands out relative to competition. We had a property that struggled with occupancy but we didn't want to compete on price. We polled our move outs and move ins and asked them why they are moving and what made them move from other complexes in the area. We found a unique selling point to our property was it had a private road when our closest competition was on a busy street and we had fully staffed maintenance when other properties had very long wait times for maintenance requests. We were able to highlight these in our marketing to capture our USP and not have to compete only on price

I agree however don’t repeat the same canned sales pitch for each candidate. You should already have an idea of the prospects work location, family composition, number of cars etc. Personalize both the features and the benefits that would be advantageous to them, i.e. ideal for entertaining, or birthday parties, extra bathroom for the kids, or quiet surroundings for professionals, close to work, additional parking available, local amenities, parks, bus routes, schools…

It's crucial to proofread your text for errors, and having a test group with a fresh perspective is also beneficial. Often, we can become entrenched in industry terms or overlook key features of the property because we're too close to it. Engaging individuals with a new perspective helps uncover aspects that may be overlooked. Additionally, leveraging ChatGPT to proofread content or brainstorm creative messaging can be a valuable asset in refining our communication.

De mon point de vue, il faut mentionner clairement les conditions de location, telles que le montant du loyer, les dép?ts de garantie, les politiques relatives aux animaux domestiques, etc. Cela permettra aux locataires potentiels de prendre une décision éclairée dès le départ.

I believe videos and photos should play a larger role in our discussion. While detailed descriptions are essential, visual media is crucial for educating clients. Focus on captivating visuals, especially in the kitchen and bathroom. Monument sign photos rarely impact leasing decisions, yet our online libraries are filled with them. Clients want visuals showcasing countertop space, available outlets, and practical storage.

Ensuring the regular updating of your website and listings is paramount for maintaining online relevance. Consistent updates not only offer visitors a reason to return but also play a crucial role in signaling search engines about the continued relevance of your online presence.