How can you reduce single-use plastics in event marketing?

2 Reduce packaging and waste

Another way to minimize plastic waste is to reduce the amount of packaging and materials you use for your event marketing. For instance, you can avoid using plastic bags, wrappers, and stickers, and opt for minimal or recyclable packaging. You can also reduce the number of promotional items and giveaways you distribute, and choose quality over quantity. If you do need to use plastic items, make sure they are reusable or recyclable, and provide bins and labels for proper disposal.

3 Educate and engage your audience

A third way to lower your plastic consumption is to educate and engage your audience about the importance of sustainability and the impact of single-use plastics. You can do this by communicating your green goals and policies on your website, social media, and event materials, and by sharing tips and resources on how to reduce plastic use. You can also create interactive and fun activities and challenges that reward attendees for being eco-conscious, such as quizzes, games, or pledges. You can also partner with environmental organizations or causes that align with your event theme and values.

4 Measure and improve your performance

A fourth way to cut down on single-use plastics is to measure and improve your performance over time. You can do this by setting specific and realistic targets and indicators for your plastic reduction, and by collecting data and feedback from your attendees, staff, and partners. You can also use tools and frameworks, such as the Event Sustainability Calculator or the ISO 20121 standard, to assess and report your environmental impact and achievements. By tracking and evaluating your progress, you can identify areas for improvement and celebrate your successes.

5 Learn from others and share your story

A fifth way to eliminate single-use plastics is to learn from others and share your story. You can do this by joining networks and communities of event professionals and organizations that are committed to sustainability and innovation, such as the Sustainable Event Alliance or the Green Events Network. You can also attend webinars, workshops, and conferences that showcase best practices and case studies on green event marketing. By learning from others, you can gain insights and inspiration for your own events. By sharing your story, you can inspire others and showcase your leadership.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?