How can you quickly analyze SEO metrics?

There is a lot of public information on averages/benchmark information for metrics like conversions, bounce rate etc. If you don’t know these by heart, read a few articles, it help you to understand if there is an area for opportunity.

Quickly analyze SEO metrics. 1. Define Your SEO Goals and KPIs. identify the key performance indicators (KPIs) that align with these goals. Common SEO KPIs include. 1. Organic traffic 2. Keyword rankings 3. Backlinks 4. Bounce rate 5. Dwell time 6. Page speed 7. Core Web Vitals 8. Conversions 2. Choose the Right Tools. 3. Segment and Filter Data. 4. Compare and Benchmark. 5. Visualize Data. 6. Prioritize Actionable Insights. Set up automated reporting to receive regular updates on key SEO metrics & Continuously test and optimize your SEO strategy based on data-driven insights.

Quickly analyze SEO metrics by using tools like Google Analytics and Search Console. Focus on key indicators such as organic traffic, keyword rankings, click-through rates, and conversion rates, bounce rate. Utilize dashboards for a snapshot view, identify trends, and pay attention to any sudden changes. Regularly monitor page load times, backlink profiles, and user engagement metrics. Leverage automated reports for efficiency and use tools like Screaming Frog for technical SEO audits. Prioritize high-impact metrics to make informed decisions efficiently.

To enhance their online presence, law firms and legal professionals often prioritize boosting local search visibility, driving targeted traffic to their website, and optimizing lead generation or client conversions. The goals should be customized to the unique needs of each firm. For instance, a personal injury lawyer may concentrate on particular keywords relevant to their specialty, while a corporate law firm may strive to increase their visibility among New York-based business owners.

From the perspective of INORISEO, we highly recommend utilizing tools that provide comprehensive insights into local SEO metrics, specifically tailored to meet the needs of New York's legal professionals. Tools equipped with functionalities to monitor Google Map rankings, local keyword rankings, and local citations will prove exceedingly valuable. Furthermore, incorporating competitor analysis features within these tools will allow us to effectively benchmark our clients' performance against other local law firms.

All great tools mentioned. I personally am a fan of Screaming Frog. Although a paid tool it is worth every dollar especially for small business such as ours. This tool is very organized and precise. As it helps to have knowledge about SEO when using any of the mentioned tools Screaming Frog helps and works even with those that have a basic knowledge of SEO. Learn your site and view the aspects on the backend that you may not always pay attention to on a daily, weekly or even monthly basis.

Law firms can greatly benefit from segmenting data based on practice area or the type of legal services offered. This approach enables a more nuanced understanding of the areas that attract traffic and identifies those that require additional SEO attention. Moreover, by segmenting data by location, such as Manhattan, Brooklyn, or Queens, invaluable insights into local performance and expansion opportunities can be uncovered.

In the legal profession, gauging performance against direct competitors can offer a significant benchmark for our clients. Moreover, evaluating performance in relation to industry standards for law firms in New York, taking into account factors such as firm size and age, can provide valuable context for SEO metrics.

This is where the upfront work of determining your client’s objectives and KPIs should really pay off. There is a ton of great SEO data you can likely share. Staying focused on the KPIs and data points that support the client’s objective will streamline your information and help it stick. How you communicate, and the granularity of the data you present should be based on your audience’s familiarity with SEO. If you’re unsure and suspect they’re pretty unfamiliar, start like you’re presenting findings to your parents, then tailor as they respond.

Legal may not be well-versed in SEO terminology, hence the importance of conveying the data in a manner that is easily comprehensible to them. Emphasizing noteworthy accomplishments such as improvements in rankings or increased organic search traffic, and relating them to potential business outcomes like higher inquiries or cases, will render these reports more pertinent and impactful.

When comes to INORISEO, testing and optimization encompass a range of actions like refining keyword strategies, experimenting with on-page optimizations to enhance user experience, and conducting backlink profile audits to uncover improvement opportunities. Sharing case studies that highlight the positive impact of these strategies on other law firms can be a compelling way to persuade.

Walk before you run. Start with Google Search Console. Look at Impressions, Clicks, CTR, etc for your pages. Tools like SEMrush, Google Analytics etc can allow for incredibly extensive info, but if your not yet a master of the basics, it will only confuse you. Google Search Console!