You've made some great connections at a recent networking event, and you want to keep the conversation going. But how do you follow up with them in a way that adds value and builds trust? Here are some tips to help you provide value in your follow-up.
Before you reach out to your new contacts, think about what your goal is for the follow-up. Do you want to learn more about them, their industry, or their challenges? Do you want to offer some help, advice, or resources? Do you want to ask for a referral, an introduction, or a meeting? Be clear about your intention and communicate it in a respectful and genuine way.
Don't send a generic or copy-pasted message to everyone you met. Instead, personalize your message based on what you learned about them, what you have in common, or what you can offer them. Refer to something specific that you discussed, compliment them on their work or achievements, or share something relevant or useful that they might appreciate. Show that you paid attention and that you care.
The best way to provide value in your follow-up is to offer something that can help your new contacts achieve their goals, solve their problems, or improve their situation. This could be a piece of information, a resource, a recommendation, a feedback, a testimonial, or a referral. It could also be an invitation to join a group, an event, a webinar, or a podcast that you think they would benefit from. Whatever you offer, make sure it is relevant, timely, and valuable.
One of the easiest ways to keep the conversation going is to ask a question that invites a response. This could be a question that shows your interest in them, their work, or their industry. It could also be a question that seeks their opinion, advice, or feedback on something related to your common interests or goals. Avoid asking yes or no questions, or questions that are too vague, broad, or personal. Instead, ask open-ended questions that encourage dialogue and engagement.
Don't let the communication die after one message. Follow up again after a reasonable period of time, depending on the nature and frequency of your interaction. You can use the same tips as above to provide value, ask a question, or share an update. You can also use this opportunity to suggest a next step, such as a phone call, a video chat, or a face-to-face meeting. Remember to be respectful of their time and availability, and to confirm their interest and consent.
Providing value in your follow-up is not a one-time thing. It is a continuous process that requires consistency and commitment. You need to maintain regular contact with your new connections, and keep providing value in different ways. You also need to be responsive, respectful, and reliable. By doing so, you will build trust, rapport, and credibility with your new contacts, and eventually turn them into meaningful and mutually beneficial relationships.