The first step is to identify what kind of intellectual property (IP) assets you have and what value they bring to your business. IP assets can include patents, trademarks, copyrights, trade secrets, and designs. Each type of IP has different criteria, benefits, and limitations. For example, patents protect inventions that are novel, useful, and non-obvious, but they require disclosure, registration, and maintenance fees. Trademarks protect names, logos, and slogans that identify your brand, but they need to be distinctive and not confusing with others. Copyrights protect original works of authorship, such as books, music, and software, but they do not cover ideas, facts, or methods. Trade secrets protect confidential information that gives you a competitive advantage, such as formulas, processes, or customer lists, but they require reasonable measures to keep them secret and may be lost if disclosed or discovered independently. Designs protect the appearance or shape of a product or a part of it, but they may be invalidated if they are functional or common.