How can you promote your speaking gigs online?

1 Create a compelling website

Your website is your online home base, where you showcase your value proposition, testimonials, portfolio, and contact details. It's also where you can share your blog posts, newsletters, and other valuable content that demonstrate your authority and credibility. To make your website stand out, you need to optimize it for search engines, mobile devices, and user experience. Use clear and catchy headlines, keywords, images, and calls to action. Make sure your website loads fast, is easy to navigate, and has a clear and consistent branding.

2 Build a social media presence

Social media is a powerful tool to connect with your target audience, build relationships, and generate leads. You can use different platforms to share your insights, tips, stories, and behind-the-scenes glimpses of your speaking gigs. You can also engage with your followers, answer their questions, and invite them to join your email list or online community. To grow your social media presence, you need to post consistently, use hashtags, tags, and keywords, and interact with other influencers and speakers in your niche.

3 Leverage video and podcast platforms

Video and podcast platforms are great ways to showcase your speaking skills, personality, and value. You can create your own video or podcast show, where you share your expertise, interview guests, or answer common questions. You can also pitch yourself as a guest on other popular shows, where you can reach new audiences and expand your network. To leverage video and podcast platforms, you need to create high-quality content, use catchy titles and descriptions, and promote your shows across your website and social media.

4 Network and collaborate with other speakers

Networking and collaborating with other speakers can help you gain exposure, referrals, and opportunities. You can join online groups, forums, and platforms where speakers hang out, share ideas, and support each other. You can also reach out to speakers who have complementary topics, audiences, or styles, and propose joint ventures, such as webinars, summits, or courses. To network and collaborate with other speakers, you need to be genuine, respectful, and generous. Offer value before asking for favors, and always follow up and follow through.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?