How can you promote your brand on social media without being too salesy?

Define your tone of voice and engage with your customers / followers, ask questions about their needs, create conversations and promote 2-way dialogue.

Educational content. Trust plays an important role in why a user interacts with your branded content on social media. Your brand should become an expert in educating the customer about a category and not your brand products. This content however should be made in a fun manner that is easily digestable. When you win the trust of the consumer and start portraying your brand as an expert in that particular category, they will definitely award you by taking your services.

If you are able to solve a pain point of the consumer through the content you create or have a solution to solve his problem and if you are able to walk him/her through their journey by building that trust from a brand POV, then you don't need to be salesy at all. You would be the go-to brand for them since you've established that trust with them. Also good content never sells. It always enables you to make that decision and leaves it upon the user to make that. So in short, you can do a lot on social media without being salesy and pushy and still win mindshare and trust among prospective users.

Si diriges un equipo de marketing seguramente tienes al directo de ventas muy preocupado por los números, ?vender es muy importante!, sin embargo muchas empresas aún no han percibido que el journey de nuestro buyer persona ha cambiado y necesitamos adaptarnos a él. Según Marcus Sheridan, autor y conferencista es momento de adaptarnos a un nuevo buyer journey donde los prospectos se encuentran cerca de un 80% de completar el proceso antes de contactar a un responsable de ventas o realizar la compra. “Los millennials, los primeros nativos digitales, ahora toman decisiones y son mucho más escépticos con respecto a los representantes de ventas que sus predecesores".

Establishing goals at the beginning of a strategy is crucial. Without setting them is impossible to create meaningful content. Whatever your goals are, try always to set a % for engaging with your community, this can be with educational content, fun content, or content generated by your users.

I would definitely highlight the effectiveness of sharing your expertise as a method of promoting your business on social media. By providing valuable, expert content, you position yourself and your business as a trusted authority in your field. Remember, people tend to do business with those they trust and who have demonstrated knowledge in their area. When you share your expertise consistently, you're essentially creating a platform where people come to you for insights and solutions.

It's not about what we want to say, it's about what our target audience needs to hear. Consumers can spot self-serving content from a mile away, so it's absolutely imperative to start your content creation process by coming up with concepts that provide value and meaning to your audience and THEN narrowing the scope to relate it back to your brand.

The way I see it, your content should follow the 'DIY or Hire' philosophy. Essentially, you should create content that is so valuable it could allow your audience to do for themselves what they could also pay you to do. For example, you could share quick tips or 'how-to' tutorials on issues directly related to your product or service. This accomplishes two things: First, you're proving your expertise, which builds trust. Second, you're actually helping someone, which creates a sense of indebtedness and goodwill. The aim isn't to give away the farm but to demonstrate that you know your stuff. By proving your value upfront, you make the 'ask' far more compelling when it's time to make a sale.

Antes de planificar una estrategia de ventas y marketing, necesitas conocer a quién le estas hablando, esto nos permitirá: atraer visitantes de valor, generar leads y clientes. Según datos de HubsPot las empresas que utilizan la segmentación por buyer persona en su estrategia de marketing han aumentado el tráfico de su website en un 210%, las conversiones de marketing en un 10% y han impulsado contenido orgánico en un 55%.

If you only try to sell your product or services, you are already losing. Incorporate in your strategy meaningful content for your audience, try to see and understand their insights, what they want, what type of content they are looking for, in which format, at what time, and in which platforms.

Authenticity is non-negotiable in today's social landscape. Let's ditch the corporate jargon and be relatable. In my experience, what makes a brand really resonate is its human element. That means going beyond the highlight reel; show the mishaps and the 'learning moments' too. Why? Because it's relatable and it fosters a real conversation. That said, authenticity shouldn’t be a marketing 'tactic.' It should be a philosophy that runs through the veins of your entire organization. Whether it’s a candid Instagram story or a thought-provoking LinkedIn post, these snippets of realness not only elevate your brand but also make it more memorable. People want to know, like and trust who they work with.

Es real que la tecnología de la IA ha generado un gran revuelo en las áreas de marketing, el 73% de los ejecutivos de marketing mencionan que sus compa?ías están utilizando estas herramientas para crear textos, imágenes videos y contenidos. Cerca del 49% de las empresas menciona depender de la IA para producir contenido final. Sin embargo la inteligencia artificial aún no ha logrado reproducir cuestiones como contextos culturales o empresariales de cada negocio. Si deseas comenzar a utilizar herramientas de IA te sugerimos que siempre exista un balance entre la utilización de estas plataformas, sin perder de vista la supervisión. La intervención del ser humano será necesaria para asegurar la coherencia del contenido producido.

In this world, where everyone wants to do the same thing that others are doing just because it looks "successful" is your time to create that content that will stand out in the market. Be unique, and authentic. People remember brands that stand out in their heads, and to achieve that you need to be different, and do different.

Don't just fake authenticity. You don't have to tell people you're kind or trustworthy. They'll see it in how you speak, write, and show up. People can read your body language and tell when you're not sure of what you're saying. Be real. You can fake it some of the time to some of the people, but you can't fake it all the time to all the people.

In order to foster a meaningful connection between your brand and your audience, it's crucial to humanize your corporate image. You can achieve this by spotlighting employees, showcasing their unique roles, and even giving an insider's look into the day-to-day operations. By demystifying the corporate fa?ade and revealing the real people behind it, you make your brand more approachable and relatable, thereby enhancing customer trust and loyalty.

The impact of a well-crafted story extends far beyond simple brand awareness. In my work, I often tell people to consider stories as the emotional glue that holds your message and audience together. The key here is relatability; your story needs to mirror the aspirations or pain points of your audience. Imagine creating content that leaves your audience thinking, 'This brand gets me!' That's the magic moment. But, don't just narrate—involve. Use interactive storytelling methods like polls or Q&A sessions to make your audience part of your narrative. The idea is not just to tell a story, but to live it collectively.

Instead of a mechanical voice and tone, highly formatted content, and structured with tons of research, try to tell a story when you are creating content. Try to have a conversation when you are posting. Post content that people will talk about. For example, instead of "20% of the workforce in the US are Latin people" do this: "For years, immigration has been very powerful and important for the progress and growth of US economics. People from all over the globe migrate to America with the desire to work hard. One population that has given a lot to the country is Latinos, which represent more than 20% of the workforce"

You can follow the 7:2:1 rule. ? 70% educational content, ? 20% personal content, and ? 10% promotional content. - Educational content → To become thought leader → Share your knowledge and latest trend about your industry. - Personal content → To create human level connection → Share your success or even failures stories, experiences and lessons learned. - Promotional content → To pitch your product or service → CTA such as sales, discounts, introduction on new offerings, benefits of your product. The 7:2:1 rule is just a guideline, and you can adjust it to fit your own needs and goals. However, it's a good starting point for creating a content strategy that will help you reach your target audience and achieve your business goals.

Try the best mix that adapts to your brand, but play between these: - Educational Content - Sales content - Marketing Content - Branding content - User-generated content

I think balance is definitely the key but I don’t think we should be afraid to be salesy on social media. Your audience are following you for a reason. There is no harm in making it easy for them to understand how to buy from you.

The Linked In algorithm promotes content, conversations, and relationships. Also, people prefer to learn rather than be sold to and look to increase their knowledge through learning and free content, such as free trials and ebooks. Here are a few simple tips that might help: 1. Add value by sharing relevant content. 2. Tell your brand story to create personal connections. 3. Encourage user-generated content for social proof. 4. Engage and interact with your audience. 5. Collaborate with influencers to expand reach. 6. Use visuals creatively to grab attention. 7. Focus on storytelling to captivate interest. 8. Ask questions to drive engagement. So be human, provide learning and share and engage.

Your content has storytelling & authenticity. But still, it feels salesy? Here are two things that most people ignore. The first thing is visuals. When someone visits your Instagram, the first thing that makes their perception of your brand is visuals. Brands make the biggest mistake while building a visually consistent grid. They use 2 to 3 brand colors with free stock images. Don't do that! It gives the audience salesy feeling about your brand. Show more human and less graphics. The 2nd thing is selling. Sell the way, it will not look salesy. Don't talk about the product. Talk about the problem, solution, and results.