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How can you promote green building certification among building owners and developers?

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Green building certification is a voluntary process that verifies the environmental performance and sustainability of a building project. It can provide many benefits for building owners and developers, such as lower operating costs, higher market value, improved occupant health and satisfaction, and reduced environmental impact. However, not every building owner or developer is aware of or interested in pursuing green building certification. How can you promote green building certification among your clients and partners in the construction industry? Here are some tips and strategies to help you.

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1 Educate and inform

One of the first steps to promote green building certification is to educate and inform your clients and partners about the benefits, requirements, and options of green building standards and rating systems. You can use various communication channels, such as newsletters, websites, social media, presentations, workshops, and case studies, to showcase the advantages and best practices of green building certification. You can also explain the different types of green building standards and rating systems, such as LEED, BREEAM, Green Star, and WELL, and how they apply to different building types, locations, and goals.

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Ayd?n O?uz

Construction Specialist ??? Climate Change | Sustainable Solutions | Quality Management | Construction Management | Strategic Planning | Supply Chain | Stakeholder Coordination
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Promoting green building certification transcends communication; it requires a holistic approach. Integrating practical demonstrations, emphasizing life cycle cost benefits, collaborating with local authorities, and utilizing BIM collectively enhance the appeal of green initiatives. Humanizing this technical endeavor involves recognizing that behind every certification is a commitment to creating spaces that prioritize environmental responsibility and occupant well-being. The journey towards green building certification is not just about standards; it's about cultivating a shared vision of sustainable and resilient communities that leave a positive legacy for generations to come.

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Eng. Enrique Hevia del Toro ???? PMP?, PMI-ACP?, MBA, BA

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In my professional journey, educating and informing clients and partners about the merits of green building certification has been pivotal. Through targeted communication channels like interactive workshops, engaging presentations, and informative case studies, I've successfully conveyed the substantial benefits and varied options within green building standards. By breaking down complex concepts and illustrating practical applications, I've empowered stakeholders to make informed decisions aligned with sustainability goals. This proactive approach has not only facilitated smoother project integration but has also fostered a shared commitment to environmentally conscious building practices among collaborators.

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2 Provide incentives and support

Another way to promote green building certification is to provide incentives and support for your clients and partners who are willing to pursue it. You can offer financial incentives, such as discounts, rebates, grants, or loans, to help them cover the initial costs of green building certification. You can also offer technical support, such as design guidance, energy audits, performance monitoring, or certification assistance, to help them achieve the desired level of green building certification. You can also recognize and reward your clients and partners who achieve green building certification, such as by featuring them in your marketing materials, giving them awards, or inviting them to networking events.

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Eng. Enrique Hevia del Toro ???? PMP?, PMI-ACP?, MBA, BA

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In my professional engagements, incentivizing and supporting clients and partners in pursuing green building certification has been a cornerstone strategy. This involved implementing financial incentives like tailored discounts or facilitating access to grants and loans to alleviate initial certification costs. Moreover, offering robust technical support, including insightful design guidance, has proven instrumental. Recognizing and celebrating the achievements of those attaining green building certification, whether through awards, featured spotlights, or exclusive networking opportunities, has not only fostered a culture of sustainability but has also enhanced the overall reputation and commitment of the project stakeholders.

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3 Demonstrate and inspire

A third way to promote green building certification is to demonstrate and inspire your clients and partners by leading by example. You can showcase your own green building projects and achievements, and share your challenges and lessons learned along the way. You can also invite your clients and partners to visit your green building projects and experience the features and benefits first-hand. You can also collaborate and partner with other green building leaders and organizations, such as green building councils, associations, or networks, and participate in green building events, campaigns, or initiatives.

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4 Listen and customize

A fourth way to promote green building certification is to listen and customize your approach to your clients and partners. You can conduct surveys, interviews, or focus groups to understand their needs, preferences, motivations, and barriers regarding green building certification. You can also tailor your communication, incentives, support, and demonstration to their specific interests, goals, and challenges. You can also provide feedback and follow-up to your clients and partners, and address any questions or concerns they may have about green building certification.

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5 Innovate and improve

A fifth way to promote green building certification is to innovate and improve your own green building practices and performance. You can keep up with the latest trends, technologies, and standards in green building, and adopt new or improved solutions that can enhance your environmental performance and sustainability. You can also measure and monitor your green building outcomes and impacts, and use the data and insights to improve your processes and practices. You can also share your innovations and improvements with your clients and partners, and encourage them to join you in your green building journey.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Bayo Sule, MNSE, R.Engr

Project Manager | Construction Management | Contract Administrator | Technical Adviser | I help companies to meet their defined expectations and achieve their business value.
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I am currently working on a project to achieve green building certification and I have learnt alot mostly on the savings on operational cost by using less water through the use of right sanitary wares and less energy too.

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How can you promote green building certification among building owners and developers?

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2

3

4

5

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1 Educate and inform

2 Provide incentives and support

3 Demonstrate and inspire

4 Listen and customize

5 Innovate and improve

6 Here’s what else to consider

Construction Management

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