Prioritizing your negotiation goals can be beneficial for improving your process design, however, there are some pitfalls to avoid. You should not only prioritize your own goals, but also try to understand and anticipate the goals of the other side. This can help you find areas of common ground, mutual benefit, and creative solutions. Additionally, you should not overwhelm yourself or your counterpart with too many goals, nor should you limit yourself to too few. It is important to differentiate between your positions (what you say you want) and your interests (why you want it). Your interests are more fundamental and should be focused on satisfying them, rather than sticking to your positions. Lastly, do not prioritize your goals at the expense of the relationship and the process. Maintaining a respectful and cooperative relationship with your counterpart and following a fair and transparent process can help build trust, rapport, and credibility.