How can you prioritize keywords based on difficulty and potential?

It's an estimated metric, a combination of quite different aggregated scores, as a result it's not particularly useful or reliable. Use your own ranking data & paid data. This'll allow you to get a clear view on which terms rank and which have the potential to drive the most incremental revenue from an organic search POV.

I personally don't consider the KD much because if you want to rank for xyz keyword then you have to pick that up and build your relevance around it to make it considerable for Google and user. Therefore I prefer to go with the following for keywords prioritization 1. keyword potential 2. Competitors keywords 3. Family keywords 3. Cluster potential Now trifurcate keywords into the funnel (Tofu, Mofu, Bofu) to create content accordingly cz ROI is equally important as traffic.

Prioritizing keywords is like packing for a trip. You want to pack essentials (high potential keywords) but also consider the weight (keyword difficulty). Keyword Potential: High search volume or relevance to your business makes a keyword a ‘must-pack’. Use SEO tools to find search volume. Keyword Difficulty: This is how hard it is to rank for a keyword. It’s like the weight of an item you want to pack. High competition keywords are ‘heavy’. SEO tools can help assess this. Balance: Just like packing, balance is key. Aim for high potential, low difficulty keywords first, like packing light but essential items. Remember, smart packing (or keyword prioritizing) leads to successful trips (or SEO)!

Maybe Keyword Difficulty is the least important KPI of all these tools. The point is you need to see which websites are ranking in Page 1, one by one, investigate all of them and think how you can steal the position of one of them, that's all.

When you're looking at keyword difficulty, think about how hard it will be to rank for a specific keyword. To get a practical handle on this: ? Use SEO tools like Ahrefs, SEMrush, or Moz. They give you a difficulty score. ? Check out your competitors. If they're big names with lots of backlinks, it's probably a tough keyword.

This is a nice number, but you have to think about it in a qualitative way, not in a number itself. Take a look at keywords with +1.000 searches per month, because the lowest one has a lot of %error, and investigate CTR a lot, because sometimes a KW with 10.000 searches per month is only clicked by 500 people, and you do not want it.

SEMrush's keyword Magic Tool (KMT) makes this process easier and more efficient. Initially, use it to determine the keyword difficulty and volume of lucrative phrases. If you have a new website, target keywords that have a very easy KD with a decent volume. However, further analysis is needed. Ranking for a keyword isn't helpful if it doesn't lead to conversions. So, pay careful attention to the intent listed for each keyword in KMT. Also, use the filter to see how many related keywords the phrases that you're considering have. The more related topics a keyword has, the more blog posts and FAQs you can write to improve relevance for the original keyword. So, determine difficulty and volume, then relevance, then related keywords.

Keyword potential is all about how much traffic and business a keyword can bring. To gauge this: ? Search volume is key. Aim for keywords with a decent number of searches. ? Make sure the keyword fits what you're offering or talking about. ? Look for "buying" keywords – the ones people use when they're ready to make a purchase.

This seems nice but, in my experience, at the end of the day is really hard to work with. You know, KD is not an accurate value, KP is a little more, so the final matrix can be with a lot of errors. Sorry to say that, but you need to have a very deep view in your keyword research.

This is like your roadmap for keywords. It helps you organize and prioritize. Here's how: ? Group keywords into categories that make sense for your content. ? Give each keyword a value score based on its relevance, potential, and difficulty.

Yes, Keyword Prioritization is a must, and you may have your own score looking at: - The potential of the content in the primary keyword, but in the total universe for this piece of content too. - How many "spaces to steal" are in Google SERP. - If the Keywords are good for business or informational. With this, just mix and you have a content plan for months.

This is the crucial step of picking which keywords to focus on. Keep these things in mind: ? Start with the easy wins – those less competitive, relevant keywords with a decent search volume. ? Don't forget about long-tail keywords. They're easier to rank for and often more specific. ? Find a balance between broad and specific keywords for a well-rounded strategy.

Keyword optimization is crucial for telling search engines and users what your pages are all about. Use your primary keyword in key places like the title tag, meta description, URL, and H1 tag. For instance, if your primary keyword is "Coffee Shop in Chennai ," make sure it appears in these places. Don't forget to include secondary keywords and related terms throughout your content. These are like supporting actors in your content, helping the main keyword shine. If you're writing about "healthy recipes," secondary keywords could be "nutritious meals" or "cooking. It involves smartly placing your main keyword in important areas like the title tag, meta description, URL, and H1 tag.

Easy here. In the last few years Google can understand natural writing and, of course, it is ok to add the primary keyword in the URL, H1 and meta title, but it is not mandatory. In fact, almost 50% of the pages who rank in Page 1 in Google do not say the keyword in all the content. So, it's ok to optimize, but please, don't do keyword stuffing.

Once you've got your list of prioritized keywords, it's time to use them effectively: ? Work these keywords into your content naturally. Don't overdo it; aim for a good user experience. ? Make sure your content is top-notch – informative, engaging, and valuable. ? Optimize your meta tags (title and description) with your target keywords.

Keyword tracking helps you see how well your strategy is working: ? Use SEO tools to check your keyword rankings and see if your organic traffic is going up. ? Keep an eye on Google Search Console. It tells you how your site is doing for specific keywords. ? Be ready to update your strategy as you get more data and insights.

??? My favorite tools to finding the perfect keywords or other words keyword Tracking: Tier A: The Google intent of the search engine ???? Tier B: SEMrush ???? Tier C: Ahrefs ????

I would recommend you create your own system to prioritize the target keywords. Include at least search volume, difficulty and business priority for the calculation and add weights to these metrics to better understand the search landscape. If possible, pull in additional data from search console and paid search campaigns to add more value on the research.

?? My lucky charm in finding keywords for my brand is a little bit old school but what I do is go to my ideal customer and ask without stopping until I get 100 words. Who could find my company on the Internet? ?? ??Then I use the normal process of SEO to create my strategy of keywords. ????