How can you prevent client churn in advertising?

First and foremost, know what type -- specific attributes, strategic challenges, etc. -- of clients you serve well. Only pursue the clients where you know you can be successful. Assess your current book of long-standing clients and figure out the commonalities, then pursue what fits. To keep clients, you have to start before they become clients.

Estamos em um momento em que o mercado está muito saturado, novas empresas chegando com valores muito baixos. Para evitar a rotatividade você precisa estabelecer confian?a e seguran?a constante, onde você se envolve com os desafios do seu cliente diariamente. é um trabalho de manuten??o constante.

The one thing I don’t see here mentioned is very disconcerting, and that is to know your clients well, is to first off do not treat them as clients, treat them as partners; treat them as the fellow human beings that they are. I don’t understand why it is so hard to get that at the end of the day. These are all relationships we’re talking about. These are not business only relationships; these are relationships, and just like any other relationship it requires constant attention, and absolutely open lines of communication on every level.

Apostar numa rela??o de parceria com o cliente a fim de o fidelizar. é importante trazer, qualidade no servi?o, confian?a e proximidade na rela??o com o cliente.

Tune into their pain points and be proactive. Being in sync with your clients' pain points isn't just good service; it's essential for longevity. Keep a keen ear out for their struggles and frustrations. Don’t just wait for them to come to you with problems; proactively offer solutions. Stay ahead of the curve by anticipating their needs and acting on them. This proactive approach not only solves issues before they fester but also shows your clients that you’re genuinely invested in their success, not just your paycheck.

It's also important to be realistic here. If you (or your sales team) made promises or set expectations for certain results, and you are failing to achieve those results, you have to inform your client before they find out about it some other way. Don't just explain the problem, either. Come with possible explanations on why you aren't hitting the target, and share what action steps you are going to take in order to correct the ship. In an ideal world, you won't make promises that you can't guarantee. But, if you find yourself in a situation where promises aren't being delivered, transparency is key to salvaging the relationship.

Preventing client churn in advertising primarily involves delivering on promises made to clients. This means ensuring that the advertising campaigns meet or exceed the expectations set during the pitch or initial discussions. When clients perceive value and witness tangible results, they are more likely to stay committed. For instance, if an advertising agency promises increased brand visibility through a social media campaign, it is crucial to implement a strategy that not only boosts online presence but also engages the target audience. Timely delivery of reports and analytics demonstrating the campaign's impact can strengthen the client's trust.

More than keeping your "word" is setting clear expectations of what you can realisticaly achieve or NOT. Specially when you're dealing with a modest budget (which happens in most cases), you need to understand the dynamics behind the bidding or ad engine to define clear goals and outcomes. This sometimes requieres a lot of pre planning before launching a campaign and also a huge involvement of the client. Also, depending on the experience you have or benchmarks you can assume, this process can become easier. If clients are not mature in advertising and also you do not have a lot of benchmark then it is a process of testing fast, learning fast, failing fast but allwatys showcase a progress.

If you're trustworthy, clients will see you as their go-to expert, and maintaining open communication lines is key to that. It's not just about ticking boxes; it's about proving you're reliable, consistent, and transparent. This means being upfront about challenges, quick to address concerns, and always keeping them in the loop. When clients know they can count on you to not just meet but exceed expectations, you become more than a service provider - you're a trusted partner in their success. That’s the kind of reputation that builds a lasting career in advertising.

We must do anythings that we say in our advertisements because today people see and compare everythings and they are more smart than before because of technology

Preventing client churn in advertising involves maintaining open and consistent communication with clients. Regular updates help build trust, demonstrate value, and address concerns promptly. Imagine you run a digital marketing agency. To prevent client churn, establish a communication schedule, such as monthly check-ins, to discuss campaign performance, goals, and any adjustments needed. Share detailed reports highlighting key metrics and insights, and be proactive in addressing client queries or suggesting optimizations

Churn Prevention: -Regular communication fosters loyalty. -Keep clients engaged with ongoing updates. Varied Channels: -Use emails, calls, and meetings. -Adapt to client preferences. Full Lifecycle Involvement: -Communicate from start to finish. -Ensure clients feel supported at every stage. Avoid Misunderstandings: -Regular updates minimize confusion. -Clarify expectations consistently. Showcase Value: -Demonstrate expertise through updates. -Emphasize your impact consistently.

Having clear communication helps Clients feel informed, involved, and valued when they are kept in the loop. They understand the progress, can address any concerns early on, and see your expertise at work. This fosters trust and strengthens the foundation of your relationship.

Now, for the third act in our client loyalty playbook – the art of keeping the conversation flowing. Imagine being in a constant groove with your clients, not just updating them but making them feel like VIPs throughout the whole project journey. Whether it's dropping them an email, hopping on a call, or having those legendary meetings where ideas spark like fireworks – it's all about that regular connection. By keeping the lines open, you're not just avoiding those awkward misunderstandings; you're turning issues into opportunities to showcase your skills and expertise. It's like being the maestro of communication, conducting a symphony of collaboration that keeps your clients not just satisfied but downright impressed. ????

Regular communication is key to maintaining a strong client relationship. Keep clients informed about campaign progress, share updates, and discuss any challenges or adjustments needed. Proactive communication not only demonstrates transparency but also helps address concerns promptly, fostering a sense of trust and partnership that can contribute to preventing client churn in advertising.

Pide retroalimentación: No asumas que vas bien, pide que te digan cómo lo estás haciendo. A veces, a lo que nosotros le damos importancia y le ponemos foco y energía no es lo mismo que valora el cliente. Asegúrate de tener una comunicación constante con tu cliente y preguntarle abiertamente qué espera de ti y qué es lo que él necesitas hacer para que él esté feliz trabajando contigo.

The best ways to prevent client churn: 1. Deliver on your promises 2. Transparency builds trust 3. Provide quality reports with actionable insights 4. Always be prepared with solutions to any problems It is a valuable skill to know how to deliver bad news. I train my team on what I coined as "positive light insights"! -The bad news sandwich: If you have to deliver on bad news start with something positive, even it the only positive news is that you gained insights and key learnings. For example: Start- The top performing creative generated efficiency of xyz. Middle: Overall the campaign did not meeting the benchmark. Finish. Our team has identified 3 ways to optimize the campaign by scaling the top performing creatives and ad sets.

In my experience, if you only offer one product or tactic to a client, you do a disservice. When I provide multiple services and tactics to meet the specific needs of my clients, it brings results they can measure. It keeps them happy and they stay with me.

Explore opportunities to upsell and cross-sell by identifying additional services or features that align with your client's goals. Highlight the potential benefits and added value these offerings bring to their campaigns. This not only boosts revenue but also strengthens your relationship with the client, making it more likely they will continue working with you and consider expanding their engagement.

El centro de nuestra estrategia de fidelización debe ser la audiencia, suena obvio sin embargo, hay detalles que se pasan por alto, así considero importante este check list: - Conoce a tu audiencia, haz un buen uso de la segmentación, esto facilitará tener una comunicación personalizada. - Uso de datos, toma decisiones basadas en datos, y personaliza el trato a cada cliente con, comunicación y ofertas según sus necesidades puntuales. - Comunicación clara y transparente, la base de toda relación es la confianza y es clave para aumentar compromiso y fortalecer la lealtad. - Servicio al cliente: La satisfacción es fundamental, tu trabajo es facilitar su vida no complicarla. - Feedback. Usa la retroalimentación como oportunidad de mejora.

The best way to prevent churn is to set realistic expectations. From my experience working with linear, OTT, and CTV advertising, don't make promises you might not be able to keep. Sometimes sales might be eager to put money on the books, but there might not be enough inventory available for what is being asked. Be upfront with the client if they have difficult requests and explain potential risks and possible backup plans if the campaign is underperforming and might need to pivot mid-flight to prevent any surprises that could anger the client.

Absolutely agree with you on this. And it’s something I’ve been saying for decades. Manage your clients expectations and you will have happy clients.

Away from the box; I’d say this: Not all clients’ churn rate is bad. It is tempting to assume that client churn is universally bad, but this is not true. Being attuned to customer churn in your business allows you to UNDERSTAND reasons why clients leave. I’d like to liken it to when a relationship/season is over. This individual-level understanding could throw up one of the following 2 drivers of ‘positive customer churn’. Unprofitable clients and poor fit clients. This is important but almost looked-over aspect of customer churn rate. This minor variances can make a big difference.

Be proactive. Don't be afraid to present your clients with new ideas and concepts that haven't been briefed in. Often, as the outsider you have the freedom and power to create an unshackled idea that they may love. Even if most of these ideas never see the light of day, they will appreciate that you are thinking outside of the box for them and hopefully consider you a key part of their team.