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How can you present your portfolio to restaurant clients in a way that stands out?

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As a commercial interior designer, you know how important it is to showcase your work to potential restaurant clients. But how can you make your portfolio stand out from the crowd and convince them to hire you? Here are some tips to help you create and present a portfolio that reflects your style, skills, and value.

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1 Know your audience

Before you start designing your portfolio, you need to research your target market and understand their needs, preferences, and expectations. What kind of restaurant are they running or planning to open? What are their goals, challenges, and pain points? What are their aesthetic, functional, and budgetary requirements? How can you demonstrate that you can solve their problems and deliver their vision?

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Ann Mc Call Evans

Artist ,Architectural Assistant,Administration.
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Gather all this critical info before beginning your project .Without this knowledge as the foundation ...you cannot expect a successful outcome .

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2 Curate your projects

You don't have to include every project you've ever done in your portfolio. Instead, focus on the ones that are most relevant, impressive, and diverse. Select projects that showcase your range of skills, services, and styles, as well as your ability to work with different types of clients, spaces, and budgets. Make sure to include projects that are similar to or inspired by the ones your restaurant clients are looking for. For example, if they want a modern, minimalist, and eco-friendly design, you can highlight projects that feature these elements.

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3 Tell a story

Your portfolio is not just a collection of images and descriptions. It's also a narrative that showcases your creative process, your design thinking, and your value proposition. For each project, include a brief introduction that explains the context, the client, the brief, and the goals. Then, show how you developed the concept, the mood board, the sketches, the floor plans, the renderings, and the final result. Explain how you addressed the challenges, met the requirements, and achieved the outcomes. Use clear, concise, and engaging language that highlights your personality and passion.

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Samantha-Jane Agbontaen

Founder & CEO at House Designer? | Tech Entrepreneur | MBA Candidate
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A portfolio is far more than a mere compilation of work; it's a story that unfolds your creative journey, your approach to design, and the unique value you bring to the table. Each project within it should be an engaging narrative, providing a window into not only the end result but the rich process behind it. Starting with an introduction that sets the scene - the client, the brief, the objectives - gives context to your work. Following up with the evolution of your ideas, from the initial concept to the mood board, sketches, and all the way through to the final renderings, makes your portfolio a compelling case study of your problem-solving skills.

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4 Use a professional format

The format of your portfolio can make a big difference in how your restaurant clients perceive your work and your professionalism. You can choose to present your portfolio in a printed or digital format, or both, depending on your preference and the situation. However, whichever format you choose, make sure it is high-quality, consistent, and easy to navigate. Use a simple and elegant layout, a legible font, a harmonious color scheme, and a clear hierarchy. Include your name, logo, contact details, and website on every page. Proofread and edit your portfolio for any errors or typos.

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5 Prepare for the presentation

Once you have your portfolio ready, you need to prepare for the presentation. This is your opportunity to impress your restaurant clients with your communication skills, your confidence, and your enthusiasm. Before the meeting, do some practice runs and rehearse your pitch. During the meeting, be friendly, professional, and attentive. Explain your portfolio in a clear and concise way, highlighting the key points and benefits. Use visual aids, such as a laptop, a tablet, or a projector, to show your portfolio in the best light. Invite feedback and questions, and answer them with honesty and expertise.

By following these tips, you can present your portfolio to restaurant clients in a way that stands out and showcases your talent, experience, and value as a commercial interior designer.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you present your portfolio to restaurant clients in a way that stands out?

1

2

3

4

5

6

1 Know your audience

2 Curate your projects

3 Tell a story

4 Use a professional format

5 Prepare for the presentation

6 Here’s what else to consider

Commercial Interiors

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How can you present your portfolio to restaurant clients in a way that stands out?

1

2

3

4

5

6

1 Know your audience

2 Curate your projects

3 Tell a story

4 Use a professional format

5 Prepare for the presentation

6 Here’s what else to consider

Commercial Interiors

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