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How can you present your fundraising results in a clear, compelling way?

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As a public administrator, you know how important it is to demonstrate the impact of your fundraising efforts. Whether you are reporting to your board, your donors, or your stakeholders, you want to present your results in a clear, compelling way that shows your achievements and your challenges. But how can you do that effectively? Here are some tips to help you craft a powerful fundraising report that tells your story and inspires action.

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M Sari JABBAS

Fundraising Manager @ Violet Organization | Philanthropy Funds l CRM, Humanitarian Fundraising | Driving Donor…

1 Know your audience

Before you start writing your report, you need to know who you are writing for and what they expect from you. Different audiences may have different interests, questions, and preferences for how they receive information. For example, your board may want to see a high-level summary of your fundraising goals, strategies, and outcomes, while your donors may want to see more details about how their contributions made a difference. You may also need to tailor your report for different channels, such as email, social media, or print. To know your audience, you should do some research, ask for feedback, and segment them based on their characteristics and needs.

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Livia-Diana N.

Integrated Communications | Strategy & Operations | Stakeholder Engagement | Change Management | Public Policy | Sustainability
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On the quantitative side, blending graphs, percentages, and absolute values can give the reader a comprehensive view of the fundraising results. On the qualitative side: adding relevant pictures and context information, relays the extent of the effort put into fundraising. Not all fundraising is created equal: some of it requires submitting thick applications (taking significant time to prepare) while other fundraising successes need only a friendly reminder/call.

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2 Choose your metrics

The next step is to decide what metrics you will use to measure and communicate your fundraising results. Metrics are the indicators that show how well you performed against your objectives, such as the amount raised, the number of donors, the retention rate, the cost per dollar raised, or the return on investment. You should choose metrics that are relevant, meaningful, and verifiable for your fundraising activities and your audience. You should also avoid using too many metrics that may confuse or overwhelm your readers. Instead, focus on the key metrics that tell the most important aspects of your fundraising story.

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3 Visualize your data

One of the best ways to present your fundraising results in a clear, compelling way is to use visual aids, such as charts, graphs, tables, or infographics. Visual aids can help you highlight trends, patterns, comparisons, or progress in your data and make it easier for your audience to understand and remember. However, you should also be careful not to overuse or misuse visual aids that may distort or misrepresent your data. You should follow some best practices for data visualization, such as choosing the right type of visual aid for your data, using clear labels and legends, avoiding clutter and noise, and using colors and fonts that are consistent and appealing.

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M Sari JABBAS

Fundraising Manager @ Violet Organization | Philanthropy Funds l CRM, Humanitarian Fundraising | Driving Donor Engagement | Foundations & Charities Partnership Management | Grants Management
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This is represented by showing the positive impact of what fundraising campaigns have achieved and how it is reflected in the reality and lives of the targeted beneficiaries of any campaign, and presenting success stories to the public audience in general and to shareholders and donors in particular.

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4 Tell your story

Another way to present your fundraising results in a clear, compelling way is to tell your story. Your story is the narrative that connects your data with your mission, vision, and values. It shows why you fundraised, what you achieved, how you did it, and what you learned. It also shows how your results made a difference for the people or causes you serve. To tell your story, you should use a logical structure, such as the situation, complication, resolution, and action framework. You should also use storytelling techniques, such as setting the context, creating a hook, using emotions, adding testimonials, and using a call to action.

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5 Review and refine

The final step is to review and refine your report before you share it with your audience. You should check your report for accuracy, clarity, consistency, and completeness. You should also proofread your report for grammar, spelling, and punctuation errors. You may also want to ask someone else to review your report and give you feedback on how to improve it. You should also test your report on different devices and formats to make sure it is readable and accessible. By reviewing and refining your report, you can ensure that you present your fundraising results in a clear, compelling way that meets your audience's expectations and needs.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Anna Careen Schmid

Energy | AI | Public Affairs | Podcast Host???Zwischen Zeilen und Zeiten
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When presenting the outcomes of charitable donations, it's more impactful to visualize the results rather than just citing monetary figures. Most people find it hard to relate to abstract sums of money. However, if we express the impact in tangible terms, such as "We have provided vaccinations for X number of children" or "We have purchased school books for X number of students," the results become more relatable and emotionally resonant. This approach enables donors to see the direct effect of their contributions, making it easier for them to identify with the cause. For instance, a donor can proudly say, "With my donation, I helped purchase Y number of books," creating a more personal and meaningful connection to the charitable act.

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How can you present your fundraising results in a clear, compelling way?

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1 Know your audience

2 Choose your metrics

3 Visualize your data

4 Tell your story

5 Review and refine

6 Here’s what else to consider

Public Administration

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