How can you present social media data to non-technical stakeholders?

We benchmark against industry standards, communicate in layman's terms, and provide interactive presentations. Regular, brief updates ensure stakeholders stay informed and engaged. This approach bridges the gap, facilitating a deeper understanding of social media performance and its impact on overall business objectives.

Presenting social media data to non-technical stakeholders requires a clear and concise approach that highlights key insights without overwhelming with technical details. You need to be very clear when prsenting, avoid jargons, provide as much context as needed and use visuals to make data easier to digest.

Well, presenting social media data to non-technical stakeholders involves focusing on key metrics aligned with business goals. We can utilize visualizations like charts and graphs to convey trends, making sure to avoid technical jargon. Also, we can provide context by relating data to specific objectives, and create user-friendly dashboards for exploration. Structure the presentation as a narrative, emphasizing success stories and actionable insights. Highlight trends over raw numbers and benchmark against industry standards. Facilitate a Q&A session for clarification and conclude with a concise summary outlining key takeaways and recommended actions.

It's crucial to recognize that each individual may have varying levels of motivation and cognitive processing styles. A psychological framework like Elaboration Likelihood Model (ELM) can facilitate that. ELM suggests that there are two routes - Central Route: For stakeholders who are highly interested and motivated, focus on presenting detailed data and logical arguments. These stakeholders are likely to engage in deep processing of the information. - Peripheral Route: For stakeholders who may have less interest or expertise in the nitty-gritty of social media metrics, rely on the overall impressions created by simple, visually engaging summaries, and endorsements from influential figures within the organization or industry.

Here are some solutions to adapt your presentation: Customize your speech based on identified expectations and needs. ?? Use concrete examples that resonate with your audience. ?? Employ language appropriate for your audience's level of technicality. ?? Choose the most suitable presentation format, whether it's a detailed report, a visual summary, or an oral presentation. ?? Be prepared to address specific questions your audience might pose. ? Create an interactive environment to collect real-time feedback. ???

- Opt for visually engaging and easily understandable chart formats - Concentrate on key performance indicators (KPIs) aligned with business objectives - Offer brief explanations of metrics and trends to ensure clarity - Employ real-world examples and analogies to enhance comprehension - Craft a summary emphasizing practical insights for informed decision-making.

During an oral presentation with visual support, prioritize simplicity. Ensure that the visual remains understandable, even without explanations. You are the expert in social media. Tailor your speech to your audience. Take a step back by drawing on your experience, consulting with friends, utilizing AI tools, etc. The visual should be comprehensible without explanations. Clearly highlight the results of your objectives. Present the Key Performance Indicators (KPIs) with clear icons, colors, the data, and an indication/comparison of progress. Example: ?? 10k ??? (views increase since last month) ?? 15% ?? (engagement rate decrease) ?? 65% ???? (65% audience from Canada)

I would like to use graphs to tell a long story because using diagrams makes it easy to understand complex data and creates a space for imagination and action plans.

Presenting social media data to non-technical clients involves simplifying complex information. Use visual aids like charts and graphs to illustrate trends, engagement metrics, and audience demographics. Provide concise summaries and focus on key performance indicators that align with the client's goals, avoiding technical jargon to ensure clear communication.

Cada red tiene su formato: adáptate. Así como tu como persona te vistes y comunicas de acuerdo a tu contexto, así debes publicar en redes. De acuerdo a cada una y evaluar que tipo de contenido va adhoc a tu producto/servicio.

An example I have seen work is when you put your data in perspective, add comparisons to real life things...what may work is comparing it with something your audience sees everyday like hoardings, newspaper ads, pamphlets and what that view compares to a data point in social and drive home the point of audience engagement...

Never assume that anyone from outside of your niche is interested in getting into the weeds with you. What I mean by that, is to drop the vanity metrics and focus on the data that counts to the audience you're speaking to. What are their goals? If they're seeking to expand, then reach would be your key metric to share. But, if their key focus is building true fans, then you want to talk about the data behind invested engagement such as saves or comments that suggest the user has given a deeper thought to the content than simply liking and scrolling. Find their goals, and simplify the data that supports it.

Gather Business goals, pros and cons from stakeholders. Do competitive analysis from their niche. Make a simple diagram visuals for understand. Note: It not a easy one. Collect lot of Business metrics and insights.

- Use clear charts for easy understanding - Focus on relevant KPIs for business goals - Provide concise explanations of metrics - Use real-world examples for better comprehension - Summarize actionable insights for decision-making.

Absolutely, presenting social media data in an accessible way is crucial, especially considering that most of your audience likely doesn't have a background in marketing or analytics. Simplifying data while retaining its essence can be achieved by not assuming prior knowledge. Including a glossary or a key that explains each metric and its relevance can be immensely helpful. This approach ensures that everyone understands the data's significance, regardless of their expertise. It's about striking the right balance between simplicity and comprehensiveness, making the data both digestible and insightful.

Many powerful tools can be used for data visualization. For example, Looker Studio and Google Data Studio can help you translate technical data into visually appealing formats that are easier and more understandable for non-technical stakeholders.

Enhancing the accessibility and engagement of your social media data involves leveraging visual elements like charts, graphs, icons, images, and colors. Visuals serve as powerful tools to accentuate key points, unveil patterns, establish relationships, and weave a compelling narrative around your data. However, it's crucial to exercise caution, ensuring that visuals are informative rather than misleading, confusing, or distracting. Opt for the right visual type, such as a pie chart for proportions, a bar chart for comparisons, or a line chart for trends, aligning with your specific data and message. Maintain consistency with readable colors and fonts, steering clear of clutter and noise.

Keep it simple...and visual. Provide only valuable data on a clear canvas. Nobody said it's easy (just 1 monthly infographic resume can take more than 15 hours of time), but it worth its: your reports will pass from unreadable to a piece of content people deserve to consume. EXTRA TIP. Not so good designing? Start with Piktochart

When presenting social media data to non-technical stakeholders, opt for clear, intuitive visualizations: Bar Charts: Compare quantities, like followers or likes across platforms. Pie Charts: Show percentage distribution, e.g., audience demographics. Line Graphs: Display trends over time, like engagement rates. Infographics: Combine text, charts, and images for an engaging overview. Heat Maps: Indicate popularity of posts based on interactions. Bubble Charts: Represent three-dimensional data, like reach vs. engagement. Stacked Bar Charts: Show segment distribution in totals, like traffic sources. Keep visualizations simple and void complex or cluttered charts to maintain clarity.

- Choose straightforward charts for clarity - Highlight KPIs important for business objectives - Explain metrics concisely for better understanding - Use real-world examples to enhance comprehension - Summarize actionable insights for decision-making clarity.

The easiest way is to strip back terminology and use words that are more understandable and removes interpretation. Eg impressions = people served content or people who saw content. Depending on the platform.

Storytelling is certainly the key here. The story should be supported with business impacts wherever possible and must be made in a way that's relatable to the audience.

??? Narrating data is key in SMO. I don't gatekeep my expertise; instead, I explain why and how I measure specific metrics, telling a story that aligns with our business goals. It's about painting the bigger picture. ??? ??? For instance, when presenting engagement rates, I don't just report numbers; I illustrate what they mean for customer interaction and brand reach. ?? I repeat this process thrice, each time with a different angle or example, to ensure clarity and support for my recommendations. ?? It's my role to connect data insights with our objectives, turning stats into strategies that stakeholders can easily grasp and value.

Let's go straight to the point. Nobody wants to hear jargons and a lot of CPC, PPC and CAC. Employ storytelling in your presentations. Try to tell l visual story of growth, -Instead of showing numbers of growth, show a screenshot of the difference between the two or three benchmarks, it could be number of followers, post engagements etc -Think of innovative ways to show your data. Use data visualization methods in your presentations.

Making the social media analytics understandable by clients is one of the job duties of social media managers. Not being able to effectively interpret and communicate the data to the clients can be a drawback.

One of the best ways to present social media data to non-technical stakeholders is via storytelling. Tie data with your narrative in a way that helps non-tech people understand the impact of social media. Start with understanding the goal of presenting this data. Is it for social media budget approval for next fiscal? Is it for building a business case for social media projects? Depending on your goal, build your story.

Ask Questions and Answer the Questions This one thing has helped me on multiple occasions. Once I'm done sharing the key data points, I simply ask if anybody wants any elaboration on any data point. I try to maintain a dialogue to let my audience better understand what exactly this data is and what insights we can draw to achieve our objective or goal.

Actively seek input from your audience. This not only ensures that your presentation aligns with their expectations but also creates a collaborative atmosphere. Feedback can guide adjustments, making your subsequent presentations even more effective for your specific audience.

After you've shown your social media data, it's important to get feedback from the people who saw it. Feedback helps you see how well you did, find places to get better, and understand what your audience wants. Here are some ways to get feedback: Ask questions that let people share their thoughts during and after your presentation. Use surveys, polls, or quizzes to find out if your audience liked it, understood it, and stayed interested. Check tools that show you what your audience did, like how many views, clicks, shares, and conversions your data got. Say thank you when people give feedback, and if needed, talk more with them about it.

?? Al iniciar una relación laboral, es clave entablar una conversación sobre los objetivos de la marca en relación a sus RRSS ????? Al presentar un informe, nos enfocamos en esos objetivos, evaluando si pudimos cumplirlos durante el mes de análisis o no. ???? En caso de no lograrlo, explicamos el por qué y detallamos las acciones que emprenderemos para alcanzarlos ???? Es crucial finalizar la reunión aclarando las dudas o consultas que nuestro cliente pueda tener ??? para que se vaya con una idea clara de su desempe?o y los próximos pasos y acciones a seguir ???? ?Nos aseguramos de que salga con toda la información que necesita para avanzar con confianza! ????

- Share anecdotes that highlight team achievements - Include unique experiences that shaped perspectives - Offer lessons learned from challenges faced - Share relevant industry insights or trends - Encourage open dialogue for diverse contributions.

Make sure to prepare your story well if you are looking for a decision, you need to make it easy without missing any possible details so they can have a full view from your presentation.

The article is pretty good, I would probably add that you need to have a quick version of your presentation, to be able to shorten it in case.

Another crucial aspect is to align your presentation with business goals. Clearly demonstrate how the social media data relates to key objectives or KPIs or USP of the business.

There's something I haven't seen mentioned, and it is always documenting the findings from the exercise, as well as being able to provide how these insights were discovered. These insights could be valuable for the future, and the story of how they were uncovered during the exercise is relevant for the entire team, especially those who are still in the early stages of their development.