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How can you present fleet operations data to stakeholders in a way that is easy to understand and actionable?

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Fleet operations data is a valuable asset for any organization that manages a fleet of vehicles, drivers, and assets. It can help you optimize performance, reduce costs, improve safety, and enhance customer satisfaction. However, to make the most of your data, you need to present it to your stakeholders in a way that is easy to understand and actionable. In this article, we will share some tips on how to do that effectively.

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Renato Moura

CEO na Codeva consultoria e treinamentos em gest?o | +1.000 alunos e mentorados | Projetos de gest?o industrial no sul…
Shalini Gupta

GTM Champion | Digital Transformation for Vessel & Cruise Business Lines ?? | Compliance Conformance with Maritime ? |…

1 Know your audience

The first step to presenting your fleet operations data is to know your audience. Different stakeholders may have different interests, goals, and expectations from your data. For example, senior executives may want to see the big picture and the impact on the bottom line, while operational managers may want to see the details and the areas for improvement. Therefore, you need to tailor your data presentation to suit your audience's needs and preferences. You can do this by identifying their pain points, questions, and objectives, and selecting the most relevant data points, metrics, and indicators to address them.

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Renato Freire

Membro Septem Capulus
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Compreender o público-alvo é o ponto de partida essencial ao apresentar dados das opera??es de frota. Diferentes partes interessadas, como executivos seniores e gerentes operacionais, têm distintos interesses e objetivos. Os executivos buscam uma vis?o global e impactos nos resultados, enquanto os gerentes operacionais concentram-se em detalhes e melhorias específicas. Personalizar a apresenta??o de dados, identificando necessidades e selecionando pontos relevantes, fortalece a eficácia da análise e engaja cada nível de gest?o na otimiza??o das opera??es.

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2 Choose the right format

The next step is to choose the right format for your data presentation. Depending on your audience, you may use different formats, such as dashboards, reports, charts, graphs, tables, or infographics. The key is to use the format that best communicates your data and your message. For example, dashboards are useful for providing a quick overview and monitoring key performance indicators (KPIs), while reports are useful for providing more details and explanations. Charts and graphs are useful for showing trends, patterns, and comparisons, while tables are useful for showing numbers and facts. Infographics are useful for telling a story and highlighting key insights.

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Renato Moura

CEO na Codeva consultoria e treinamentos em gest?o | +1.000 alunos e mentorados | Projetos de gest?o industrial no sul e sudeste do Brasil
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I believe that the easier way to talk to stakeholders about fleet operations is converting it into money. Every logistics systems has it's costs and it's ways to measure results. If we can convert transportation costs into a percentage of the revenue, or the value being transported, any audience will understand it clearly. Stakeholders aren't specialists in most cases, so it's not practical to show data that doesn't "tell a story". It needs to lead the audience to simple conclusions.

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Renato Freire

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A sele??o do formato adequado é crucial para a apresenta??o de dados. Diversos formatos, como painéis, relatórios, gráficos, tabelas ou infográficos, podem ser utilizados dependendo do público. Painéis oferecem uma vis?o rápida e monitoramento de indicadores-chave, enquanto relatórios fornecem detalhes aprofundados. Gráficos e tabelas s?o eficazes para mostrar tendências e números, e infográficos destacam insights essenciais, assegurando que a comunica??o dos dados seja clara e impactante.

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3 Use clear and simple language

The third step is to use clear and simple language for your data presentation. You want to avoid jargon, acronyms, and technical terms that may confuse or alienate your audience. Instead, you want to use plain and concise language that explains your data and your message in an easy and engaging way. You can do this by using active verbs, short sentences, and bullet points, and by defining any terms or concepts that may be unfamiliar to your audience. You also want to use consistent and accurate terminology and units of measurement throughout your presentation.

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Renato Freire

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O terceiro passo essencial é adotar uma linguagem clara e simples na apresenta??o de dados. Evite jarg?es, siglas e termos técnicos que possam confundir ou alienar seu público. Opte por uma linguagem concisa, utilizando verbos ativos, frases curtas e marcadores. Defina termos desconhecidos e assegure consistência nas terminologias e unidades de medida, garantindo que a mensagem seja compreendida de maneira fácil e envolvente por todos os envolvidos.

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4 Highlight the main points and insights

The fourth step is to highlight the main points and insights from your data presentation. You want to make sure that your audience can quickly grasp the key takeaways and implications of your data. You can do this by using headings, subheadings, captions, labels, colors, and icons to emphasize the most important data points, metrics, and indicators. You also want to use charts and graphs that are easy to read and interpret, and that show the relationships and correlations between different variables. You also want to provide summaries, conclusions, and recommendations based on your data analysis.

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Renato Freire

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O quarto passo envolve ressaltar os principais pontos e insights da apresenta??o de dados. Utilize títulos, subtítulos, legendas, rótulos, cores e ícones para enfatizar conclus?es essenciais. Empregue tabelas e gráficos de fácil leitura, destacando rela??es e correla??es entre variáveis. Finalize fornecendo resumos, conclus?es e recomenda??es derivadas da análise, assegurando que seu público possa assimilar rapidamente as implica??es mais significativas dos dados apresentados.

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5 Make it interactive and actionable

The final step is to make your data presentation interactive and actionable. You want to engage your audience and invite them to explore your data further and to take action based on your findings. You can do this by using interactive features, such as filters, sliders, buttons, and links, that allow your audience to customize and manipulate your data according to their interests and needs. You also want to provide clear and specific calls to action, such as suggestions, tips, best practices, or next steps, that guide your audience on how to use your data to improve their fleet operations.

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Renato Freire

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Na etapa final, busque tornar a apresenta??o de dados interativa e acionável. Utilize recursos como filtros, controles deslizantes, bot?es e links para permitir que o público personalize e manipule os dados conforme seus interesses. Além disso, forne?a planos de a??o claros e específicos, como sugest?es, dicas, práticas recomendadas ou próximas etapas, orientando o público sobre como usar os dados para melhorar as opera??es da frota.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Shalini Gupta

GTM Champion | Digital Transformation for Vessel & Cruise Business Lines ?? | Compliance Conformance with Maritime ? | Turbocharge your inspection process ??
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Present fleet operations data effectively: Visual Dashboards: Use clear, visual dashboards for quick insights. Key Metrics Highlight: Emphasize critical metrics for immediate attention. Regular Reports: Provide concise, regular reports for ongoing visibility. Benchmarking: Compare performance against industry benchmarks. Actionable Recommendations: Accompany data with actionable recommendations for stakeholders. This approach ensures stakeholders comprehend data swiftly and can act promptly for enhanced fleet performance.

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How can you present fleet operations data to stakeholders in a way that is easy to understand and actionable?

1

2

3

4

5

6

1 Know your audience

2 Choose the right format

3 Use clear and simple language

4 Highlight the main points and insights

5 Make it interactive and actionable

6 Here’s what else to consider

Fleet Operations

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How can you present fleet operations data to stakeholders in a way that is easy to understand and actionable?

1

2

3

4

5

6

1 Know your audience

2 Choose the right format

3 Use clear and simple language

4 Highlight the main points and insights

5 Make it interactive and actionable

6 Here’s what else to consider

Fleet Operations

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