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How can you pitch CRO to clients in Digital Marketing?

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CRO, or conversion rate optimization, is the process of improving the performance of a website or a landing page by increasing the percentage of visitors who take a desired action, such as signing up, buying, or subscribing. CRO can help your clients achieve their business goals, boost their revenue, and enhance their user experience. But how can you pitch CRO to clients who may not be familiar with its benefits, or who may have some misconceptions or objections? Here are some tips to help you craft a compelling CRO proposal that will convince your clients to invest in this valuable service.

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Ghulam Mohiuddin

Increasing Brand Awareness via Digital Marketing | SEO | PPC | Meta & LinkedIn Ads | UI/UX Consultancy | Agile Web…

1 Explain the value proposition

The first step to pitch CRO to clients is to explain the value proposition, or how CRO can help them solve their problems and achieve their goals. You need to show them how CRO can increase their conversions, sales, leads, retention, loyalty, or whatever metric matters to them. You also need to demonstrate how CRO can reduce their costs, risks, and inefficiencies, such as high bounce rates, low engagement, or poor user feedback. You can use examples, case studies, testimonials, or data to support your claims and illustrate the potential outcomes of CRO.

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Ghulam Mohiuddin

Increasing Brand Awareness via Digital Marketing | SEO | PPC | Meta & LinkedIn Ads | UI/UX Consultancy | Agile Web Development | Project Management | EdTech | Power Platform | Gen AI | Dynamics 365 CRM | Trainer
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To pitch CRO (Conversion Rate Optimization) to clients in digital marketing, emphasize its value proposition. CRO boosts ROI by optimizing websites for higher conversions, thus increasing sales and revenue. It provides data-driven insights, improves user experience, and reduces customer acquisition costs. By focusing on CRO, clients can maximize their existing traffic and compete effectively in the online marketplace, making it a sound investment in digital marketing strategies.

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2 Address the common objections

The second step to pitch CRO to clients is to address the common objections that they may have, such as budget, time, resources, or results. You need to anticipate and overcome these objections by showing them how CRO can fit their needs and expectations. You can show them how CRO can be affordable, scalable, and flexible, depending on their budget and scope. You can show them how CRO can be fast, efficient, and reliable, depending on their timeline and goals. You can show them how CRO can be measurable, actionable, and profitable, depending on their KPIs and ROI.

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3 Offer a customized solution

The third step to pitch CRO to clients is to offer a customized solution that matches their specific situation and objectives. You need to show them how CRO can be tailored to their industry, niche, audience, and brand. You can show them how CRO can be integrated with their existing marketing strategy, tools, and platforms. You can show them how CRO can be implemented with a clear process, plan, and roadmap. You can show them how CRO can be delivered with a professional team, expertise, and support.

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4 Provide a clear call to action

The final step to pitch CRO to clients is to provide a clear call to action that motivates them to take the next step. You need to show them how CRO can be easy, convenient, and accessible for them. You can show them how CRO can be started with a free consultation, audit, or trial. You can show them how CRO can be continued with a contract, proposal, or agreement. You can show them how CRO can be followed up with a report, feedback, or review.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Lovedeep Singh

Digital Marketer | SEO Specialist | Photographer
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Pitching CRO to clients in digital marketing is about highlighting its direct impact on ROI. I start by explaining that Conversion Rate Optimization (CRO) is not just about increasing sales; it's a comprehensive approach to enhancing the user experience and journey on their website. For example, for an e-commerce client, I would demonstrate how minor changes, like simplifying the checkout process, can lead to a significant uplift in completed purchases. By presenting data from A/B testing and case studies where CRO led to higher conversion rates, I make a compelling argument that investing in CRO is not a cost but a revenue driver.

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How can you pitch CRO to clients in Digital Marketing?

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1 Explain the value proposition

2 Address the common objections

3 Offer a customized solution

4 Provide a clear call to action

5 Here’s what else to consider

Digital Marketing

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How can you pitch CRO to clients in Digital Marketing?

1

2

3

4

5

1 Explain the value proposition

2 Address the common objections

3 Offer a customized solution

4 Provide a clear call to action

5 Here’s what else to consider

Digital Marketing

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