Video marketing is a powerful tool for social selling, but it can also be impersonal and generic if you don't customize it to your prospects. In this article, you'll learn how to personalize your video marketing to build stronger relationships with prospects and increase your chances of closing more deals.
Before you create any video, you need to know who you're talking to and what they care about. Research your prospects' pain points, goals, challenges, and preferences. Use tools like LinkedIn, Twitter, and CRM to gather insights and data. Then, segment your prospects into different groups based on their stage in the buyer's journey, industry, role, or any other relevant criteria.
Once you have a clear idea of who your audience is, you need to tailor your message to their specific needs and interests. Avoid using generic scripts or templates that sound robotic and salesy. Instead, use a conversational tone and address your prospects by name. Highlight the benefits and value of your solution for their situation and show how you can help them solve their problems or achieve their goals. Use stories, examples, and testimonials that resonate with your audience and demonstrate your credibility and authority.
To make your video marketing more human and engaging, you need to add a personal touch that shows your personality and authenticity. Use eye contact, facial expressions, and body language to convey your emotions and enthusiasm. Use humor, anecdotes, and compliments to break the ice and build rapport. Use props, graphics, or backgrounds that relate to your prospects' industry, location, or hobbies. And most importantly, be yourself and let your passion and expertise shine through.
Don’t add the touch - be the touch! Be fully yourself - video sells YOU So if you are not yourself it will not sell - simple as that! Especially on Linkedin, where posts with videos have lower reach than other publications it is critical to use them well and wisely. What do I mean by that? Giving your audience a full on experience of how it is to work with you - by being your AUTHENTIC self! Have no fear - if you’re a conscious human being, you can be authentic and professional at the same time???? Now go and shoot videos, they sell like crazy!
To create and deliver personalized video marketing, you need to use the right tools that enable you to record, edit, and share your videos easily and effectively. Choose a video platform that allows you to customize your videos with branding, captions, calls-to-action, and analytics. Use a webcam, microphone, and lighting that ensure good quality and clarity. And use a video email service that allows you to embed your videos in your emails and track their performance.
Using tools like Loom allows you to record yourself and also capture your screen at the same time. This allows for a more personal feel when recording as you can show your prospects what you are telling them about (i.e their website / LinkedIn profile) Once recorded you can drop the link to the video directly to the prospect on DM's.
Personalizing your video marketing doesn't end with sending your videos to your prospects. You need to follow up and nurture them until they are ready to buy. Monitor how your prospects interact with your videos and use their feedback and behavior to guide your next steps. Send them more videos that answer their questions, address their objections, or show them case studies or demos. And don't forget to thank them for their time, attention, and interest.
Personalizing your video marketing can help you stand out from the crowd and build stronger relationships with your prospects. By knowing your audience, tailoring your message, adding a personal touch, using the right tools, and following up and nurturing, you can increase your social selling success and grow your business.