Loyalty programs are a great way to reward your regular golfers and encourage them to come back more often. But not all loyalty programs are created equal. If you want to make your golfers feel valued, you need to personalize your loyalty program to suit their preferences, needs, and goals. Here are some tips on how to do that.
The first step to personalizing your loyalty program is to know your golfers. What are their demographics, behaviors, and motivations? How often do they play, what are their favorite courses, and what are their pain points? You can collect this data from various sources, such as surveys, feedback forms, booking systems, and social media. By segmenting your golfers based on their data, you can create more relevant and targeted offers and rewards for them.
Prepara sus equipos para que estén todo listo cuando comiencen a jugar. Limpiar y mantener el equipo de los asiduos Reserva ciertas horas para los juegadores asiduos
O golfe é um esporte de elite e, os seus praticantes vêem nesse esporte uma forma de fortalecer relacionamentos e até mesmo fazer negócios. Dado o perfil do público, n?o é incomum que os clubes que realizam essa oferta, possuam uma ampla e rica base cadastral de seus associados e, aí o diferencial é oferecer um programa que reflita tal exclusividade e, que reconhe?a os avan?os que o associado faz ao frequendar o clube e, os servi?os e produtos que consome no mesmo. O sistema do cart?o poderia, por exemplo, registrar o handicap do jogador associado, e sua evolu??o. Os torneios e competi??es de que participou. E com isso ir criando segmenta??es de acordo com as métricas mais apropriadas.
The next step is to customize your rewards to match your golfers' interests and values. For example, you can offer different types of rewards, such as discounts, free rounds, merchandise, or experiences. You can also vary the level and frequency of rewards, depending on how much your golfers spend, how often they play, or how long they have been members. You can also let your golfers choose their own rewards, or give them options to redeem them. This way, you can make your rewards more appealing and satisfying for your golfers.
Como recompensar um público cujo poder aquisitivo remete ao fato de ter tudo? Mesmo as pessoas mais abastadas financeiramente gostam de reconhecimentos e, s?o extremamente competitivas. Com esse perfil, é necessário mexer com o ego, o orgulho dos associados ao pensarmos em recompensas: - primeiro traduzir os consumos em R$, avan?os no esporte ou, outro indexador em pontos ou na moeda do Programa de Fidelidade e, criar um menu de recompensas compatível com o público. Feito a segmentac?o, a taxa de convers?o do consumo em pontos pode favorecer àqueles que forem segmentados, por exemplo, nas categorias Diamante e Platinum e, a estes oferecer convites para eventos exclusivos como shows, palestras, treinamentos com golfistas renomados.
The third step is to communicate your value to your golfers. You need to let them know what benefits they get from joining your loyalty program, and how they can earn and use their rewards. You can use different channels, such as email, text, or app notifications, to send them personalized messages, reminders, and updates. You can also use social proof, such as testimonials, reviews, or ratings, to show them how other golfers enjoy your loyalty program. By communicating your value, you can increase your golfers' awareness and engagement with your loyalty program.
Para comunicar o valor do seu Programa de Fidelidade, nada melhor que um Kit personalizado com um cart?o metálico impresso e, um brinde exclusivo como por exemplo uma chancela com as iniciais do membro associado e, envelopes e papéis para que ele possa usar e, um flyer bem elaborado explicando detalhadamente como usar e, todos os benefícios agregados.
The fourth step is to reward your referrals. You can encourage your loyal golfers to spread the word about your loyalty program, and your golf course in general, by offering them incentives for referring their friends, family, or colleagues. You can also reward the new golfers who sign up through the referrals, by giving them a welcome bonus or a special offer. By rewarding your referrals, you can expand your customer base, generate more word-of-mouth, and boost your reputation.
Coloque à disposi??o dos associados um servi?o de concierge que pode realizar uma série de servi?os para o associado durante sua permanência no Clube ou, em outras ocasi?es do cotidiano, por exemplo: - Reserva com massagista ou caddie no clube; - Reserva de restaurantes exclusivos e conveniados com o Programa de Fidelidade; - Acesso a espa?os VIP em Cinemas, Aeroportos e Casas de Espetáculo
The fifth step is to solicit your feedback. You can ask your golfers for their opinions, suggestions, or complaints about your loyalty program, and use them to improve your service and offerings. You can also show your appreciation for their feedback, by thanking them, acknowledging them, or compensating them. By soliciting your feedback, you can show your golfers that you care about their needs and expectations, and that you are willing to listen and learn from them.
The sixth and final step is to surprise and delight your golfers. You can go beyond your regular rewards, and offer them something extra or unexpected, such as a birthday gift, a free lesson, or an invitation to an exclusive event. You can also personalize these surprises, by using their data, preferences, or history. By surprising and delighting your golfers, you can create memorable and emotional connections, and make them feel special and valued.