How can you personalize abandoned cart recovery emails for customer behavior?

Absolutely! Personalizing abandoned cart emails is key. I focus on tailored product recommendations, urgency with limited offers, reminders of benefits, interactive content, and incentives for a personalized touch

Whenever possible, you want to show your subscribers that you know what they’re after. Then show them the benefits of the products/service they looked into - no one is interested in a boring “you forgot something!” email anymore. Show them you care. Show them what’s in it for them.

I think abandon cart personalization falls into three categories of maturity: 1) Crawling: Brand uses base level personalization like the customer’s name and the products they had in their cart. 2) Walking: Brand references other products that the customer may be interested and has some sort of split to separate high value customers from low value customers. 3) Running: Brand shows the customer that it is aware of the products they are purchasing and more importantly, why they are considering that purchase. In this phase the message sent highlights the specific benefits of the products and also references previous customer behavior like their purchases. Discounting and offers are also fully dynamic in this phase.

Testing subject lines makes-or-breaks abandoned cart recovery email performance - the subject line determines if the email gets opened. Reasons you need to test: ? Get Emails Opened: Subject line is first & often only thing seen before opening. Attention-grabbing phrasing is critical. ? Lift Open Rates: Test to find messaging, offers & personalization that best spur opens per customer group. More opens mean more reminders seen. ? Reveal Triggers: See which phrasing & urgency signals garner most opens. Apply learnings to ongoing campaigns. ? Measure Relevance: Determine subjects that resonate as relevant & personalized post-test. Track open & conversion lift to refine towards completed purchase revenue recovery.

Time based optimization for abandoned carts is tricky especially for the first email in the sequence. If a customer has been active in your funnel for a while and has data-driven signals that justify an optimized send time it makes sense. Otherwise it may be helpful to identify the average time it takes for a customer to convert on site and time your send ~15-30 mins after. For every email/sms after the first message timing is key. If you have data on the optimal time to send (backed against open times and purchase times) then set the emails to be sent at those times. Hope this helps! Feel free to reach out if you have any questions :)

No need to over-complicate the call to action here. Whenever you recognize a high level of intent, you can’t go wrong with a simple “buy now”. In cases where the intent levels aren’t as high, you might want to test a call to value rather than a call to action (“Improve my health now” or “See what’s inside”, for example, rather than a “shop now”).

Always make sure you split out new customers and returning customers. Both these groups require two different messages and usually the returning customers may not need a discount to purchase. You convert higher and make more profit. A win win for all.