How can you overcome resistance to personal branding coaching?

Many of my clients shy away from the term "personal branding" because they associate it with being false and/or arrogant. They have been conditioned not to brag or be self-promotional. It's important to frame the concept of "personal branding" (and its benefits) in a way that resonates. For example, much of my coaching work is in helping clients ace job interviews. It is helpful to spend time talking through their feelings about self-promotion to find a way to approach personal branding in an authentic way.

Life is full of ups and downs and I ask open questions to my coachees is to understand Concerns: ? Start by understanding the my coachees reservations. Listen actively to their concerns and: ? Clearly articulate the objectives and potential benefits of personal branding coaching. ? Help coachees see how it aligns with their career goals and professional development. ? Demonstrate how personal branding directly contributes to achieving their career aspirations. ? Link personal branding to increased visibility, networking opportunities, and career advancement. ? Share success stories of individuals who have benefited from personal branding. As I share my personal Coachees wins, they get some more confidence

Imposter syndrome can sometimes be the reason people resist personal branding. They're terrified that if they speak about their accomplishments, they'll generate even more risk of being exposed as a fraud. Interestingly, research shows it's often the most accomplished people who suffer from imposter syndrome. Effective coaching starts with open-ended questions to understand if imposter syndrome or other reasons are behind the resistance to personal branding. For example: * What are your perspectives on personal branding? * What are the upsides and downsides to personal branding? * What would enable you to make a bigger impact as a leader?

Coaching on personal branding isn't about instructing people about how the coach thinks they should be but rather helping Executives align with their authentic self again. It requires lots of embodiment of how they would like to show up but also lots of letting go of what stands in their way of personal branding.

I also tailor the plan according to my Coachees Customize the coaching approach to the coachee’s personality and preferences. Ensure the strategies align with their values and comfort level. And then I educate coachees on the tangible benefits of personal branding, such as improved job prospects, increased influence, and enhanced professional reputation.

Personal branding isn't a single one off exercise that takes place and one is good to go. It is a work in progress that transports one current perceived personal brand all the way to what they think is an ideal brand for them. It is a journey that never ends yet it reaches a point of a good ,solid and well established brand.

Something which many coaches forget is not to ? Acknowledge and address any fears or insecurities coachees may have about personal branding. ? Offer support and guidance to overcome perceived obstacles. Also ? Emphasize that personal branding is an ongoing process with long-term benefits. ? Help coachees see the value of building a strong professional brand for sustained success. Additionally. ? Establish measurable milestones to track progress in personal branding efforts. ? Celebrate small wins to boost confidence and motivation.

Somewhere on the way to building and optimizing a personal brand, imposter syndrome inevitably flares. Contrary to what everyone thinks, imposter syndrome is not something to fear. It is a requirement in every transition. Happy to elaborate further if you think this is a bit controversial.