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How can you overcome resistance to change in your audience?

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As a motivational speaker, you want to inspire your audience to take action, embrace change, and achieve their goals. But sometimes, you may face resistance from people who are reluctant, skeptical, or fearful of change. How can you overcome this challenge and persuade your audience to follow your message? Here are some tips to help you deal with resistance to change in your audience.

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Chris Ruden

Amputee speaker on Disability Inclusion & Change | See your world without limits ??Speaker Business Coach ?? Titan…
Irene Tillya

Well Rounded Broadcast Professional, Radio Host & Producer, TV Presenter |Part Time Script Writer |MC | Comms&Marketing…
Samuel Omotosho

HRBP || Learning & Development Professional || Soft Skills Trainer || LMS Specialist Talks about…

1 Understand the reasons

Before you can address resistance, you need to understand why it exists. People may resist change for different reasons, such as lack of information, self-interest, fear of loss, habit, or distrust. Try to empathize with your audience and see the change from their perspective. Ask questions, listen to feedback, and acknowledge their concerns. This will help you build rapport and credibility with your audience, and show them that you care about their needs and feelings.

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Irene Tillya

Well Rounded Broadcast Professional, Radio Host & Producer, TV Presenter |Part Time Script Writer |MC | Comms&Marketing Expert |Content Creator
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Change sounds impossible to many especially when it requires one to step out of the comfort zone. While addressing the way to overcome resistance to change celebrating small wins should be part of the journey. Break down the change into smaller, manageable steps and celebrate achievements and milestones along the way. Recognizing progress helps build momentum and confidence.

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Samuel Omotosho

HRBP || Learning & Development Professional || Soft Skills Trainer || LMS Specialist Talks about #learning #elearning #instructionaldesign #performancemanagement #publicspeaking, and #learninganddevelopment
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What is a change to a man without benefits? Change is not easy for anyone to embrace but when the benefits of the change are clearly communicated, it becomes motivating. However, that does not mean there would not be challenges but with the benefits, it becomes less difficult. Communicating the benefits is very important.

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will W.

--Transformational Speaker- Priest- Sports- Tech
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No one wants or like change, when connecting with an audience go in expecting resistance from some people, they need something familiar to connect with. So any story should have in it an emotional foundation, from struggle to victory and somewhere in the middle will be connection people would rather be in the group rather than outside. Only a few people are able to walk alone.

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2 Communicate the benefits

One of the most effective ways to overcome resistance to change is to communicate the benefits of the change for your audience. Explain how the change will help them solve a problem, improve a situation, or achieve a goal. Use stories, examples, and testimonials to illustrate the positive outcomes of the change. Emphasize the value and relevance of the change for your audience, and how it aligns with their values and interests. Avoid using jargon, technical terms, or vague statements that may confuse or alienate your audience.

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Chris Ruden

Amputee speaker on Disability Inclusion & Change | See your world without limits ??Speaker Business Coach ?? Titan Games Season 1 w/ Dwayne “The Rock” Johnson | World record in Powerlifting
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Replace the word change with innovate or improve and everyone is onboard. Reframe change as a positive improvement not a negative experience

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3 Address the objections

Another way to overcome resistance to change is to address the objections that your audience may have. Anticipate the common or potential objections that your audience may raise, and prepare your responses in advance. Use logic, evidence, and emotion to counter the objections and support your message. Be respectful, polite, and confident when you answer the objections, and avoid being defensive, aggressive, or dismissive. Try to find common ground and areas of agreement with your audience, and show them how the change will benefit them as well as others.

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Josh Zimmerman

CEO Creator Coach (First-Ever Life Coach for Creators) | ICF Certified Coach (PCC) | Streamy & Shorty Awards Judge | Faculty at MentorCoach | Digital Consultant | Advisory Board Member| Co-Chair Creators Guild of America
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In my experience, when there are objections while giving a talk, it is a delicate balancing act. You need to ensure that you stay in control while also not ignoring them. Usually, at the core, there is fear, but directly calling that out without exploring it will not be helpful and will alienate people. Instead, be curious, ask questions, and listen. People want to feel heard. If you can create a space where people feel heard, you can turn the objection into a learning experience that informs how you proceed in your talk. By doing this, your audience will be more receptive to what you are saying and more eager to engage with you.

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4 Involve the audience

A third way to overcome resistance to change is to involve the audience in the change process. Invite your audience to participate, contribute, or collaborate in the change. Ask for their opinions, suggestions, or questions. Encourage them to share their experiences, challenges, or successes with the change. Give them opportunities to practice, experiment, or learn new skills related to the change. By involving the audience, you can increase their engagement, ownership, and commitment to the change.

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5 Motivate the audience

A final way to overcome resistance to change is to motivate the audience to take action. Inspire your audience with a clear and compelling vision of the future that the change will create. Use positive language, emotions, and images to convey your enthusiasm and passion for the change. Challenge your audience to overcome their fears, doubts, or limitations, and to embrace the change as an opportunity for growth, improvement, or transformation. Provide your audience with specific, realistic, and measurable steps or actions that they can take to implement the change.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you overcome resistance to change in your audience?

1

2

3

4

5

6

1 Understand the reasons

2 Communicate the benefits

3 Address the objections

4 Involve the audience

5 Motivate the audience

6 Here’s what else to consider

Motivational Speaking

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How can you overcome resistance to change in your audience?

1

2

3

4

5

6

1 Understand the reasons

2 Communicate the benefits

3 Address the objections

4 Involve the audience

5 Motivate the audience

6 Here’s what else to consider

Motivational Speaking

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