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How can you optimize your product demonstration for virtual assistants?

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Virtual assistants are becoming more popular and powerful as a way to interact with products and services online. But how can you showcase your product features and benefits to potential customers who use voice commands and natural language queries? In this article, you will learn how to optimize your product demonstration for virtual assistants, using some practical tips and tools.

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Manoela Vieira

Empowering Global Technology Business Growth Through Strategic Channel Marketing Leadership

1 Choose the right platform

The first step to optimize your product demonstration for virtual assistants is to choose the right platform to host your demo. You want a platform that supports voice and text input, offers interactive and responsive feedback, and integrates with your product seamlessly. Some examples of platforms that you can use are Google Assistant, Amazon Alexa, and Microsoft Cortana. These platforms have built-in capabilities to handle natural language processing, speech recognition, and conversational AI. You can also use specialized tools like Voiceflow, Jovo, and Botmock to design and test your voice-enabled product demo.

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Siddarth Rajani
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Imagine you are dealing with a Bot, keep the langauge as simple as possible. Avoid jargon or over-complicated sentences. Ensure your content is interactive, clicks & voice based commands to showcase the features and benefits. If you have several bot demos happening, create a workflow to choose the persona, industry, use-case etc. Summarize the entire demo at the end. Get a feedback with simple questions to understand if your product meets the current expectations. Also ask for areas where the bot wasn't able to see the features it is looking for. Keep repeating the feedback cycle till there are no more questions left.

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2 Define your user persona and scenario

The next step to optimize your product demonstration for virtual assistants is to define your user persona and scenario. You want to create a realistic and relevant context for your potential customer to interact with your product. You need to understand who your target audience is, what their pain points and goals are, and how your product can solve their problems and add value to their lives. You also need to craft a compelling and engaging story that guides your user through the key features and benefits of your product, using clear and natural language.

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Manoela Vieira

Empowering Global Technology Business Growth Through Strategic Channel Marketing Leadership
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One thing that works for me, when optimizing product demonstrations for virtual assistants, is embracing a holistic approach to understanding the user persona. This isn’t just about demographics or job titles; it’s about immersing into the user’s environment and scenarios. When you define your user persona, consider the myriad of situations they encounter daily.

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3 Design your voice user interface

The third step to optimizing your product demonstration for virtual assistants is to design your voice user interface, creating a smooth and intuitive flow for your user to navigate. When designing your voice user interface, consider the invocation name, which should be short, memorable, and distinctive. Additionally, you need to think about the intents and utterances that should be relevant, specific, and varied. You also need to consider the slots and slot types that should be simple, consistent, and validated. Lastly, you should think about the prompts and responses that should be concise, friendly, and informative.

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4 Test and optimize your product demo

The final step to optimize your product demonstration for virtual assistants is to test and optimize your product demo. You need to use the platform's simulator or emulator to test your product demo on different devices and scenarios, as well as analytics and feedback tools to measure and improve its performance, engagement, and conversion. Beta testing and user testing methods can also be employed to collect and incorporate user feedback and suggestions. By following these steps, you can ensure that your product demo works as intended, delivers a positive user experience, and achieves your business objectives. Thus, optimizing your product demonstration for virtual assistants will help you reach more customers with your voice-enabled product.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you optimize your product demonstration for virtual assistants?

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3

4

5

1 Choose the right platform

2 Define your user persona and scenario

3 Design your voice user interface

4 Test and optimize your product demo

5 Here’s what else to consider

Product Marketing

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How can you optimize your product demonstration for virtual assistants?

1

2

3

4

5

1 Choose the right platform

2 Define your user persona and scenario

3 Design your voice user interface

4 Test and optimize your product demo

5 Here’s what else to consider

Product Marketing

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