How can you optimize your internal linking structure using link profile comparison results?

search keywords in Google and select the top 5 and last 3. Now we need to check these sites carefully and note every activity that they used in these sites. Match your services Check navigation Find external links Logical internal structure Breadcrumbs footer links

Typically, what I believe is best to compare to are websites within your industry. Many times these could be competitor websites, but also there are times it can be a website of a business with a complementary product or service in your industry. Finding your competitors or related websites for comparison might be as easy as pulling it from ones industry experience and exposure to other companies, or using tools that show a list of competitors. Many of the rank tracking tools do this already, and they would display a list of websites that also commonly rank for the keywords you are targeting, and that would be a good place to start.

Many tools give "link metrics", but when mentioning this, it often refers to external links and not internal links. When analyzing internal links, usually the different crawling tools will supply this information. Several of the popular crawling tools include Screaming Frog, Lumar, Botify, Xenu, and more. And when looking at internal links, the main metrics you will see is how many inlinks (links going to a page) and outlinks (link going to other pages) a page has. The main objective of looking at the metrics to understand the flow of link popularity metrics aka "link juice" in SEO lingo, making sure that important pages you would want to rank for are receiving enough inlinks from other pages.

Yes gap analysis is the best way to stay in the top rank. We need to take eyes on our competitors and check what they are doing and we are missing. Make a note file and do a one month strategy to complete the gap analysis. Now you are ready to beat your competitors.

Internal links primarily manifest through a website's internal navigation. Implementing the identified internal link opportunities are often in the form of: - creating a link list - incorporating links within content Link list implementation may require programming or the use of common CMS extensions. For e-commerce, a "commonly bought with" plugin can link to related products, while a blog can add a "related post" plugin for similar topics. When links are within paragraphs as part of an article, manual implementation is common. The advantage lies in using varied anchor text, potentially longer, to broaden the scope of keywords for ranking. This stands in contrast to the site's navigation, where anchor text tends to be short and fixed.

Consider avoiding JavaScript (JS) links in internal linking implementation, as they may lack a URL in the href value of the <a> tag or not use <a> at all. Despite Google's claim of proper JS rendering, inconsistencies may lead to crawling errors. If using programming for scalable implementation, ensure logical linking between pages for relevance. Pages linking to each other should still have some topical relation. Visualize internal links by examining content hierarchy, resembling an inverted tree with topic branches. Identify opportunities to link between branches once the hierarchy is established.

All things are fine that are mentioned above but I would like to suggest you before implementing internal linking structure kindly check your website page's relevance so that you can stay safe from the Google algorithm.