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How can you optimize the user experience of a Web3 e-commerce platform?

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Web3 e-commerce platforms are decentralized applications that use blockchain technology to enable peer-to-peer transactions, smart contracts, and tokenized incentives. They offer new possibilities for creating value, empowering users, and reducing intermediaries. However, they also pose some challenges for user experience design, such as complexity, latency, and security. How can you optimize the user experience of a Web3 e-commerce platform? Here are some tips to consider.

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Gabriel Rodrigues

Gerente de Inova??o @ Elo

1 Understand your users

Before you design your Web3 e-commerce platform, you need to understand who your users are, what their needs and expectations are, and how they interact with Web3 technologies. You can use user research methods such as interviews, surveys, personas, and scenarios to gain insights into your users' goals, motivations, pain points, and preferences. You can also use analytics tools to track and measure user behavior and feedback.

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Gabriel Rodrigues

Gerente de Inova??o @ Elo
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Uma forma muito útil de colher insights assertivos para um projeto como esse é criar testes a/b e protótipos de baixa fidelidade. Com esse tipo de experimento, é possível coletar dados que refletem o comportamento real de um usuário em rela??o a uma solu??o e entender qual o seu nível de familiaridade com uma jornada de compra em uma plataforma Web3.

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2 Simplify the onboarding

One of the main barriers for Web3 e-commerce platforms is the onboarding process, which often requires users to install a browser extension, create a wallet, buy and manage crypto, and connect to a network. This can be confusing, frustrating, and time-consuming for new or inexperienced users. To simplify the onboarding, you can provide clear and concise instructions, use progressive disclosure, offer multiple options, and leverage existing platforms and services.

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Gabriel Rodrigues

Gerente de Inova??o @ Elo
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Assim como no universo Web2, o mercado Web3 também deve se empenhar em vencer as barreiras e desafios de usabilidade que existem nas solu??es descentralizadas. Em muito dos casos, será necessário um esfor?o significativo por parte do provedor do servi?o ou produto Web3 para simplificar a jornada de compra e evitar que seu usuário desista do seu produto por causa de um processo complexo ou com alto grau de fric??o. Hoje existem técnicas muito avan?adas de tecnologia blockchain que podem agregar a esse tipo de solu??o e simplificar a jornada de compra dos usuários. Um bom exemplo é o uso de Identidades Digitais Descentralizadas para otimiza??o do processo de autentica??o de um determinado usuário na etapa de onboarding na plataforma.

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Chen Shanlong

Talks about #blockchain, #web3 and #digitalassets. ex-Citi.
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The best customer experience is one that doesn't require a step-by-step product guide. Think of the iPhone or your favourite mobile game. They generally do not need a guide for users to understand how to use them.

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3 Design for trust

Trust is essential for any e-commerce platform, but especially for Web3 e-commerce platforms, where users have more control and responsibility over their transactions and data. To design for trust, you can use transparency, verification, and reputation mechanisms to show users how the platform works, who they are dealing with, and what the outcomes are. You can also use social proof, testimonials, and reviews to build credibility and confidence.

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Gabriel Rodrigues

Gerente de Inova??o @ Elo
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Um dos grandes benefícios de ter uma solu??o construída sobre uma rede blockchain é poder torná-la extremamente transparente para seus usuários. é essencial que eles consigam identificar com quem eles est?o transacionando e, principalmente, que saibam exatamente quanto ir?o pagar por um produto ou servi?o, inclusive as taxas de transa??o da rede utilizada. Além disso, manter o histórico das transa??es realizadas na plataforma de maneira acessível para os usuários também pode ser uma maneira simples e objetiva de dar visibilidade sobre a reputa??o do seu ecommerce.

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4 Balance performance and security

Web3 e-commerce platforms rely on blockchain technology, which offers high security but also low performance. This means that transactions can take longer, cost more, and fail more often than on traditional platforms. To balance performance and security, you can use hybrid solutions that combine blockchain with other technologies, such as off-chain storage, caching, and layer 2 scaling. You can also use feedback, notifications, and error handling to inform users about the status and progress of their transactions.

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Gabriel Rodrigues

Gerente de Inova??o @ Elo
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é essencial escolher uma rede blockchain que tenha os parametros adequados para o volume e escala do seu projeto. Dessa forma você consegue fazer uma melhor gest?o do desempenho da plataforma evitando experiências ruins de seus usuários por quest?es relacionadas a falhas ou lentid?es.

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5 Provide value and incentives

Web3 e-commerce platforms can create value and incentives for users by using tokens, smart contracts, and governance models. Tokens can represent ownership, access, rewards, or utility on the platform. Smart contracts can automate and enforce the rules and conditions of the transactions. Governance models can allow users to participate in the decision-making and direction of the platform. To provide value and incentives, you can use gamification, personalization, and community features to engage and motivate users.

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Gabriel Rodrigues

Gerente de Inova??o @ Elo
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Assim como nas plataformas de ecommerce Web2, as solu??es Web3 também podem estimular o engajamento e a avalia??o de seus produtos através de a??es de incentivos. Nesse meio é muito comum a bonifica??o através de tokens que podem ser ser trocados por criptomoedas, NFTs ou outros ativos tokenizados.

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Samanyu Chopra

I help Web3 and AI products in Development and execution ?? Blockchain | ML | Tech Author
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OpenSea uses a variety of Web3 technologies to provide a secure and efficient marketplace for NFTs. For example, OpenSea uses smart contracts to automate and enforce the rules and conditions of transactions. This helps to ensure that all transactions are fair and transparent. OpenSea also uses a decentralized storage system to store NFTs. This means that NFTs are not stored on any central server, which makes them more secure and resistant to censorship. Rarible is a decentralized marketplace for buying, selling, and creating digital art and collectibles. Rarible uses blockchain technology to provide a secure and transparent marketplace for users.

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6 Test and iterate

Web3 e-commerce platforms are constantly evolving and adapting to the changing needs and expectations of users and the market. Therefore, you need to test and iterate your user experience design regularly and rigorously. You can use user testing, prototyping, and feedback tools to validate your assumptions, identify problems, and generate solutions. You can also use agile and lean methods to iterate quickly and efficiently.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you optimize the user experience of a Web3 e-commerce platform?

1

2

3

4

5

6

7

1 Understand your users

2 Simplify the onboarding

3 Design for trust

4 Balance performance and security

5 Provide value and incentives

6 Test and iterate

7 Here’s what else to consider

Blockchain

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How can you optimize the user experience of a Web3 e-commerce platform?

1

2

3

4

5

6

7

1 Understand your users

2 Simplify the onboarding

3 Design for trust

4 Balance performance and security

5 Provide value and incentives

6 Test and iterate

7 Here’s what else to consider

Blockchain

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