Apply the three levels of emotional design
The visceral level of emotional design is about the immediate and instinctive reaction that users have to your product's appearance, shape, color, and texture. To optimize your CAD software for visceral design, you need to use realistic rendering, lighting, and shading effects, as well as choose colors and shapes that match your product's purpose and personality. For example, if you want to create a product that evokes joy, you can use bright and warm colors, round and smooth shapes, and playful details.
The behavioral level of emotional design is about how users interact with your product's features, functions, and performance. To optimize your CAD software for behavioral design, you need to use prototyping and simulation tools, as well as test and iterate your product's usability, ergonomics, and feedback. For example, if you want to create a product that evokes trust, you can use simple and intuitive interfaces, comfortable and durable materials, and clear and consistent signals.
The reflective level of emotional design is about how users think and feel about your product's meaning, value, and identity. To optimize your CAD software for reflective design, you need to use storytelling and branding tools, as well as communicate your product's vision, mission, and values. For example, if you want to create a product that evokes curiosity, you can use innovative and surprising features, elegant and refined aesthetics, and inspiring and memorable stories.