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How can you optimize brand design feedback on different platforms?

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Brand design feedback is crucial for creating a consistent and appealing visual identity for your business. However, getting and giving feedback can be challenging when you have to work with different platforms, such as websites, social media, print, or video. How can you optimize your brand design feedback process to ensure quality, efficiency, and collaboration across platforms? Here are some tips to help you out.

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Kereem A.

Talent Recruiter & Partner | I specialize in connecting companies with A+ players, fueling business growth by finding…

1 Define your brand guidelines

Before you start designing or requesting feedback, you need to have a clear and comprehensive set of brand guidelines that define your vision, values, personality, voice, and style. Your brand guidelines should include elements such as your logo, color palette, typography, imagery, icons, and tone of voice. Having a consistent and accessible brand guide will help you and your feedback providers to evaluate your design choices and align them with your brand identity and goals.

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Kereem A.

Talent Recruiter & Partner | I specialize in connecting companies with A+ players, fueling business growth by finding the right people who make a real impact
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Having comprehensive brand guidelines is crucial for maintaining consistency. However, rigidly sticking to them can limit creativity and prevent the brand from adapting to new trends. Feedback might suggest beneficial deviations, offering fresh perspectives that can lead to brand evolution and relevance. Flexibility within the guidelines can allow for creative and context-specific engagement, ensuring the brand stays dynamic and user-focused.

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2 Choose the right tools

Depending on the type and scope of your design project, you may need to use different tools to create, share, and review your designs. For example, you may use Adobe Photoshop or Illustrator for graphic design, WordPress or Squarespace for web design, Canva or Spark for social media design, or InDesign or Publisher for print design. However, not all tools are compatible or easy to use for feedback purposes. You may want to consider using online platforms that allow you to upload, annotate, comment, and approve designs in real-time, such as InVision, Figma, or Miro. These platforms can help you streamline your feedback process and collaborate with your team and clients across different devices and locations.

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3 Establish a feedback protocol

To optimize your brand design feedback, you need to have a clear and consistent protocol that defines the roles, responsibilities, expectations, and deadlines of each feedback provider. You should also specify the format, frequency, and criteria of your feedback requests and responses. For example, you may want to use a feedback form that asks for specific and constructive feedback on aspects such as clarity, relevance, consistency, and appeal of your design. You should also avoid asking for too many or too vague feedback rounds that may cause confusion, frustration, or delays.

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4 Adapt your feedback to each platform

While your brand design should be consistent across platforms, you should also consider the unique features and requirements of each platform when requesting and giving feedback. For example, web design feedback may focus more on usability, accessibility, and responsiveness, while social media design feedback may focus more on engagement, virality, and trends. You should also take into account the size, resolution, and orientation of your design on different screens and devices, and how they may affect the perception and performance of your design.

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Kereem A.

Talent Recruiter & Partner | I specialize in connecting companies with A+ players, fueling business growth by finding the right people who make a real impact
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Each platform has tools for specific feedback on brand design. Instagram is great for visual feedback through stories and polls. Users can vote on design elements, providing both quick and in-depth insights. Twitter, with its brevity, is ideal for swift feedback and hashtag-driven discussions. Use Twitter polls for instant opinions on logo options. LinkedIn suits professional insights; post articles for feedback or use polls for expert opinions. Facebook's varied user base is perfect for detailed feedback in Groups, plus event-based live sessions for real-time input. Leveraging these features allows brands to collect comprehensive feedback across demographics, vital for refining brand design.

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5 Test and measure your feedback results

Finally, you should not rely solely on subjective opinions or preferences when evaluating your brand design feedback. You should also test and measure your design results using objective data and metrics that reflect your brand goals and audience needs. For example, you may use tools such as Google Analytics, Hotjar, or Facebook Insights to track and analyze how your design affects your website traffic, conversions, bounce rate, user behavior, social media reach, engagement, and sentiment. By testing and measuring your feedback results, you can validate your design decisions and identify areas for improvement.

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Kereem A.

Talent Recruiter & Partner | I specialize in connecting companies with A+ players, fueling business growth by finding the right people who make a real impact
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It's essential to recognize that data and metrics, while critical, don't always capture the full emotional impact or the cultural resonance of a design. Numbers can tell you what is happening, but not always why. There are aspects of a brand's appeal that are nuanced and subjective—things like emotional connection and cultural significance, which can be vital to a brand’s identity and can't be fully quantified. Sometimes, a design that doesn't perform well in the short term based on immediate metrics might be building a stronger, more loyal customer base in the long run. There’s a place for intuitive decision-making in design, particularly when innovating or establishing a brand's position as a trendsetter rather than a follower.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you optimize brand design feedback on different platforms?

1

2

3

4

5

6

1 Define your brand guidelines

2 Choose the right tools

3 Establish a feedback protocol

4 Adapt your feedback to each platform

5 Test and measure your feedback results

6 Here’s what else to consider

Brand Management

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How can you optimize brand design feedback on different platforms?

1

2

3

4

5

6

1 Define your brand guidelines

2 Choose the right tools

3 Establish a feedback protocol

4 Adapt your feedback to each platform

5 Test and measure your feedback results

6 Here’s what else to consider

Brand Management

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