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How can you network online and show active listening skills?

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Networking online can be challenging, especially if you want to show active listening skills and build meaningful relationships. Active listening is the ability to pay attention, empathize, and respond appropriately to what others are saying. It can help you gain trust, rapport, and insight from your online contacts. Here are some tips on how to network online and show active listening skills.

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Danielle Kempe, CFRE

Nonprofit Fundraiser and Community Advocate

1 Choose the right platform

Different online platforms have different purposes, audiences, and etiquette. For example, LinkedIn is more professional and formal, while Twitter is more casual and conversational. Depending on your networking goals, you should choose the platform that suits your style, industry, and target contacts. You should also familiarize yourself with the platform's features, norms, and best practices, so you can use them effectively and avoid mistakes.

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2 Research your contacts

Before you reach out to someone online, you should do some research on their background, interests, and needs. This can help you tailor your message, find common ground, and show genuine interest. You can use their online profiles, posts, and content to learn more about them. You can also use tools like Google Alerts or Feedly to keep track of their updates and news. This way, you can avoid sending generic or irrelevant messages that might annoy or bore them.

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Swire Ho (thepromoguy)

Create Mini Advocates For Your Brand | Promo, Display & Print |
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I use LinkedIn to take a peek at their work history, mutual connections, and any shared hobbies or causes they support. This info helps me craft open-ended questions tailored to them—maybe about a recent project they've worked on, a shared interest, or even a common connection. It’s a simple way to show genuine interest and kickstart a meaningful conversation that goes beyond the surface.

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3 Engage with their content

One of the easiest ways to network online and show active listening skills is to engage with your contacts' content. You can like, comment, share, or repost their posts, articles, videos, or podcasts. This can help you show appreciation, recognition, and support for their work. It can also help you start or join a conversation, ask questions, or offer feedback. However, you should be careful not to spam, criticize, or flatter them too much. You should also be authentic and respectful in your comments.

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Devonna L.

WVU Grad Student
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I treat social posts and comments like an in-person conversation. I like to avoid the class discussion board “I agree” and “great post” and instead want to keep the conversation going by asking more questions or giving my personal experience on the original topic.

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4 Follow up and follow through

Networking online is not a one-time event, but a continuous process. You should follow up with your contacts regularly, but not too frequently. You can send them a thank-you note, a relevant resource, a referral, or an invitation to connect on another platform. You should also follow through on any promises or commitments you made, such as sending them more information, introducing them to someone, or attending their event. This can help you maintain the relationship, show reliability, and create opportunities.

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5 Use video and audio calls

Sometimes, networking online can feel impersonal and distant. To overcome this barrier, you can use video and audio calls to communicate with your contacts. This can help you show your face, voice, and body language, which can convey more emotion and personality than text. It can also help you listen more attentively, ask more questions, and give more feedback. You should prepare for these calls in advance, choose a quiet and professional setting, and test your equipment and connection.

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Danielle Kempe, CFRE

Nonprofit Fundraiser and Community Advocate
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I'm one of those people that nods along in online presentations. It helps me stay engaged in the topic and helps the presenter be reassured that we are connecting with the material. I also love when the chat option is open and use is encouraged. That's where I make my strongest connections at online events.

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Swire Ho (thepromoguy)

Create Mini Advocates For Your Brand | Promo, Display & Print |
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Virtual meetings have been a game-changer for expanding my connections beyond geographical boundaries. They not only save time on travel but also enable me to bring together diverse groups swiftly. I've found that convening multiple parties or committees in a single meeting helps gather real-time feedback and insights efficiently. To present myself professionally in these virtual spaces, investing in a good webcam and an external microphone has been essential. These tools ensure clear communication and a polished appearance, making the most of these virtual interactions.

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6 Reflect and improve

Networking online and showing active listening skills is a skill that you can improve with practice and feedback. You should reflect on your online interactions and evaluate your strengths and weaknesses. You can also ask for feedback from your contacts or mentors, or use tools like Grammarly or Hemingway to check your writing. You should also keep track of your networking results, such as new connections, referrals, leads, or opportunities. This can help you learn from your mistakes, celebrate your successes, and adjust your strategy.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you network online and show active listening skills?

1

2

3

4

5

6

7

1 Choose the right platform

2 Research your contacts

3 Engage with their content

4 Follow up and follow through

5 Use video and audio calls

6 Reflect and improve

7 Here’s what else to consider

Business Networking

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How can you network online and show active listening skills?

1

2

3

4

5

6

7

1 Choose the right platform

2 Research your contacts

3 Engage with their content

4 Follow up and follow through

5 Use video and audio calls

6 Reflect and improve

7 Here’s what else to consider

Business Networking

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