How can you network with more experienced media sales professionals?

1 Identify your goals

Before you start networking, you need to have a clear idea of what you want to achieve from it. Do you want to find a mentor, get feedback, learn best practices, or explore new opportunities? Having specific and realistic goals will help you focus your efforts and tailor your approach to each potential contact. It will also help you measure your progress and evaluate your results.

2 Research your prospects

Once you have your goals in mind, you need to identify and research the media sales professionals you want to network with. You can use various sources, such as LinkedIn, industry publications, podcasts, blogs, or events, to find out who they are, what they do, and what they are interested in. You can also look for commonalities, such as shared contacts, interests, or experiences, that can help you establish rapport and trust. The more you know about your prospects, the easier it will be to reach out to them and start a conversation.

3 Reach out strategically

When you are ready to contact your prospects, you need to be strategic and respectful. You can use different channels, such as email, social media, or phone, depending on your preference and the situation. However, regardless of the medium, you should always follow some basic rules: be polite and professional, introduce yourself and your purpose, explain why you are interested in them and what value you can offer, and ask for a specific action, such as a meeting, a referral, or a recommendation. You should also avoid being too pushy or demanding, and follow up appropriately.

4 Build rapport and trust

Once you have initiated contact with your prospects, you need to build rapport and trust with them. You can do this by being friendly and genuine, showing interest and appreciation, listening actively and asking open-ended questions, and sharing relevant information and insights. You should also aim to provide value and support to them, such as by sharing useful resources, introducing them to other contacts, or giving feedback. By doing this, you will demonstrate your credibility and professionalism, and create a positive impression.

5 Maintain and grow your relationships

Networking is not a one-time event, but a continuous process. You need to maintain and grow your relationships with the media sales professionals you have networked with, by staying in touch, following up on your conversations, and updating them on your progress. You should also look for ways to deepen your connections, such as by asking for advice, feedback, or referrals, offering your help or expertise, or inviting them to join your network or community. By doing this, you will strengthen your bonds and create long-term value.